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# Less Than 10% Of Spotify Users Listen To 1 Full Album Per Month, According To Universal Music Group Analysis
- URL: https://www.hypebot.com/less-than-10-of-spotify-users-listen-to-1-full-album-per-month-according-to-universal-music-group-an/
- Published: 2015-12-09T11:43:00.000Z
- Updated: 2015-12-09T11:43:00.000Z
- Description: Is the album dead? There's no easy answer. But an analysis of Spotify user listening habits done by Universal Music Group suggests that while artists are continuing to make albums,. Continue reading [https://www.hypebot.com/hypebot/2015/12/less-than-10-of-spotify-users-listen-to-1-full-album-per-mo
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Indie Music, Major Labels, Music Business, Streaming, A Sound Garden, music industry, Prince (musician), record label, Sony Music Entertainment, Spotify, Streaming media, Universal Music Group, Warner Music Group, YouTube, #wp, #wp-post, #Import 2026-01-21 10:22

**[![less than 10%](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c7f79b55970b-100wi "less than 10%")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c7f79b55970b-popup?ref=hypebot.com)Is the album dead?** There's no easy answer. But an analysis of **Spotify** user listening habits done by **Universal Music Group** suggests that while artists are continuing to make albums, almost no one is listening to them.

Speaking on a panel at the Music Ally [List For Life](http://musically.com/2015/12/07/list-for-life-the-growing-role-of-playlists-in-the-music-industry/?ref=hypebot.com) event in London, former Universal Music Group staffer and founder of Slice Music Justin Barker shared:

“Based on research that we did at Universal a year and a half ago, we looked at free users, we looked at their album listening habits within a one month period, and we found that fewer than 10% of them listened to an album in full within that period. That’s something everybody’s got to wake up to.”Class is dismissed so you can go an change your release plans…

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