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# Lessons from $300M sale of the KISS brand,  catalog: ‘This is the future, and the rules are being written now.’
- URL: https://www.hypebot.com/lessons-from-300m-sale-of-the-kiss-brand-catalog-this-is-the-future-and-the-rules-are-being-written-now/
- Published: 2024-04-05T14:32:57.000Z
- Updated: 2024-04-05T15:17:48.000Z
- Description: Pophouse, the company behind the Abba Voyage hologram live show, has acquired the music catalog, brand name, likeness, and trademarks of the iconic American rock band KISS for a reported $300 million…..
- Author: Bruce Houghton
- Tags: Music Business, Music Marketing, Kiss, music, music industry, musician, musicians, #wp, #wp-post, #Import 2026-01-21 11:15

Pophouse, the company behind the Abba Voyage hologram live show, has acquired the music catalog, brand name, likeness, and trademarks of the iconic American rock band KISS for a reported $300 million.

Music Biz Weekly co-hosts Michael Brandvold and Jay Gilbert discuss, dissect, and clarify what this deal means for the industry and why all artists should pay attention to this and similar deals.

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/www-hypebot-com/wp-content/uploads/2019/12/musicbizweeklypodcastlogo.jpg)

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