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# Linkin Park Uses Fan Facebook Photos For Unique Interactive Music Video
- URL: https://www.hypebot.com/linkin-park-borrows-photos-from-facebook-fans-for-interactive-music-video/
- Published: 2012-08-31T11:59:00.000Z
- Updated: 2012-08-31T11:59:00.000Z
- Description: If there’s one thing that today’s digital and participatory culture has shown us, it’s that people flock to where they can have in on the fun and involve themselves in. Continue reading [https://www.hypebot.com/hypebot/2012/08/linkin-park-borrows-photos-from-facebook-fans-for-interactive-music-video
- Author: admin
- Tags: Social Media, YouTube & Video, #wp, #wp-post, #Import 2026-01-21 10:49

[![Linkin+Park](http://hypebot.typepad.com/.a/6a00d83451b36c69e201761788247a970c-150wi "Linkin+Park")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201761788247a970c-popup?ref=hypebot.com)

If there’s one thing that today’s digital and participatory  
culture has shown us, it’s that people flock to where they can have in on the  
fun and **involve themselves in the content** they are consuming. Recognizing  
this, famed California rockers **Linkin Park** have come out with a creative music  
video that puts **fans and their Facebook friends** right in the center of the  
video’s storyline.

  
Seeking to engage in a personal connection with their 44 million  
Facebook fans, the video for the band’s new song “Lost in the Echo” delivers a  
personalized video experience that pulls in images from the viewer’s Facebook account  
and inserts them into a post-apocalyptic storyline. This is done simply with  
the tap of a button utilizing Facebook Connect, as opposed to uploading or cropping  
photos like we’ve seen before in previous interactive initiatives. All the  
action takes place on one page once the viewer links their Facebook account. After some loading time, the story beings.

[![Screen Shot 2012-08-30 at 11.46.36 PM](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017c31911b66970b-400wi "Screen Shot 2012-08-30 at 11.46.36 PM")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017c31911b66970b-popup?ref=hypebot.com)

The “Lost in the Echo” video follows a man with a briefcase in  
what appears to be post-apocalyptic future. He then proceeds to opens his case revealing  
snapshots to on-screen characters, who then freak out in a craze of  
extreme emotions at the sight of these photos, which come directly from the Facebook  
accounts of the viewer and the viewer’s friends.

[![Linkin-Park-Lost-In-The-Echo](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017c319120b9970b-400wi "Linkin-Park-Lost-In-The-Echo")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017c319120b9970b-popup?ref=hypebot.com)

“The inspiration was to push the boundaries of  
music, video and fan engagement,” said Aaron Ray, head of digital at [The Collective](http://www.thecollective-la.com/?ref=hypebot.com) and responsible for the management of Linkin  
Park’s digital assets. “The fact that virtually nothing has changed in making  
videos in 25 years just seems that apathy has taken over. Linkin Park decided  
to do something risky and never done before.”

Ray tells us  
that the process to create the video took several months and went through many  
evolutions.

“The algorithms  
themselves were incredibly complicated when layered over the video and Facebook  
data,” he said. “There was a constant push and pull between design,  
functionality and ease of use.”

Ray mentioned  
that he and his team still need to solve things like embed issues, a universal  
programming language, optimization for mobile and internationalization in order  
to really take advantage of emerging visual technology.

“There are just  
so many types of people experiencing things in such diverse ways, it will  
always be a game of catch up,” Ray said. “The fan reaction has been good so  
far. It seemed to throw off some people at the beginning because they had never  
really seen something like this before, but now it seems that more and more  
fans are trying it and enjoying it.”

After playing it several times myself, the experience seemed to differ each  
time. Sometimes it worked as planned, with photos of me and my close  
friends that would cause contextually deep-rooted emotional responses. Other  
times however, I was presented with photos of people that I barely recognized,  
or odder yet, pictures of food and people’s pets, making the experience sometimes  
inadvertently hilarious.

Either way, the video is strong step forward for interactive  
content experiences and we are sure to see more of these sorts of initiatives  
executed as we move forward.

**Head over to [www.LostInTheEcho.com](http://www.lostintheecho.com/?ref=hypebot.com) to see the video yourself!**

—

***Hisham Dahud*** *is a Senior Analyst for Hypebot.com. Additionally, he is the head of Business Development for [Fame House](http://famehouse.net/?ref=hypebot.com) and an [independent musician](https://soundcloud.com/hishamdahud?ref=hypebot.com). Follow him on Twitter: [@HishamDahud](http://twitter.com/hishamdahud?ref=hypebot.com)*