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# Linkin Park, Featuring You: Winning Song Chosen
- URL: https://www.hypebot.com/linkin-park-featuring-you-winning-song-chosen/
- Published: 2010-08-03T10:45:00.000Z
- Updated: 2010-08-03T10:45:00.000Z
- Description: Last week, I had the great opportunity to speak with Aaron Ray, who is a Partner at The Collective and Head of New Media. At the time, he was overseeing. Continue reading [https://www.hypebot.com/hypebot/2010/08/linkin-park-featuring-you-winning-song-chosen.html]
- Author: admin
- Tags: Music Marketing, #wp, #wp-post, #Import 2026-01-21 10:59

[![Lp-featuring-you-ad](http://hypebot.typepad.com/.a/6a00d83451b36c69e2013485f580b3970c-150wi)](http://hypebot.typepad.com/.a/6a00d83451b36c69e2013485f580b3970c-pi?ref=hypebot.com) Last week, I had the great opportunity to [speak](https://www.hypebot.com/recently-i-spoke-with-aaron-ray-who-is-a-partner-at-the-collective-head-of-new-media-and-currently-overseeing-all-digital-i/) with **Aaron Ray**, who is a Partner at **[The Collective](http://thecollective-la.com/?ref=hypebot.com)** and Head of New Media. At the time, he was overseeing the final stages of a contest by **Linkin Park**, which allowed fans to create their own original version of the band’s new single “**The Catalyst**” and concludes with a worthy fan having his or her song put onto the next album.

Due to the sheer scale of the project and the affluence of the group, putting a fan collaboration on a major release, like this, was no small task; in many ways, Linkin Park **re-contextualized** the artist to fan relationship. Having overseen many, many marketing campaigns and digital initiatives in his day, Aaron couldn't of one that was more ambitious than this project. **Take a look at the results**: 

[Linkin Park, featuring YOU Winner](http://vids.myspace.com/index.cfm?fuseaction=vids.individual&videoid=106055406&ref=hypebot.com)  
  
  
[Linkin Park](http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=21591889&ref=hypebot.com) | [MySpace Music Videos](http://music.myspace.com/index.cfm?fuseaction=videos&ref=hypebot.com)