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# Listen To Live Nation’s CEO Speak Out On State Of Concert Industry
- URL: https://www.hypebot.com/listen_to_live_/
- Published: 2006-03-30T04:42:00.000Z
- Updated: 2006-03-30T04:42:00.000Z
- Description: A couple of weeks ago we got a lot of feedback on our reporting of a keynote we’d attended at Pollstar’s Concert Industry Consortium by Live Nation’s CEO Michael Rapino. . Continue reading [https://www.hypebot.com/hypebot/2006/03/listen_to_live_.html]
- Author: Bruce Houghton
- Tags: Live & Ticketing, #wp, #wp-post, #Import 2026-01-21 11:10

A couple of weeks ago we got a lot of feedback on our reporting of a keynote we’d attended at

[![Livenation221205_1](https://hypebot.typepad.com/hypebot/images/livenation221205_1.gif "Livenation221205_1")](http://hypebot.typepad.com/photos/uncategorized/livenation221205%5F1.gif?ref=hypebot.com)

Pollstar’s Concert Industry Consortium by Live Nation’s CEO Michael Rapino. Using survey data Rapino revealed (among other things) that 71% of the population does not attend even one concert each year, 23% goes to only one cocert, 4% go to two shows yearly and a meager 2% attend three or more shows. He went on to chronicle reasons for the lack of interest in live music as well as what might be done about it including a better fan experience and much more targeted marketing via the net.

Now thanks to to a tip off from the folks at [Jambase](http://www.jambase.com/?ref=hypebot.com) and [FanMailMarketing.com](http://www.fanmailmarketing.com/?ref=hypebot.com) plus the producer [Pollstar](http://www.pollstaronline.com/?ref=hypebot.com) here is a [link](http://www.pollstaronline.com/cic2006/images/CIC%202006%20Keynote.mp3?ref=hypebot.com) to a recording of the entire lecture. If you care about the live music industry it’s worth listening to.