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# Live Lift: How Playing Major Events Drives Music Sales
- URL: https://www.hypebot.com/live-lift-how-playing-major-events-drives-music-sales/
- Published: 2016-02-26T13:47:28.000Z
- Updated: 2016-02-26T13:47:28.000Z
- Description: By at least one important measure Taylor Swift was not the biggest winner at the 2016 Grammy Awards, even though she took home the top prize. Other artists who gave. Continue reading [https://www.hypebot.com/hypebot/2016/02/live-lift-how-playing-major-events-drives-music-sales.html]
- Author: Bruce Houghton
- Tags: Conventions & Awards, Live & Ticketing, Music Business, #wp, #wp-post, #Import 2026-01-21 10:22

[![Grammy_logo](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb08bf8b89970d-150wi "Grammy_logo")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb08bf8b89970d-popup?ref=hypebot.com)By at least one important measure **Taylor Swift was not the biggest winner at the 2016 Grammy Awards,** even though she took home the top prize. Other artists who gave **memorable stage performances** saw the biggest sales jump that night.From [Nielsen](http://www.nielsen.com/us/en/insights/news/2016/the-live-lift-how-performing-at-big-events-boosts-artists-music.html?j=35057450&e=bruce@skylineonline.com&l=18950804%5FHTML&u=462613820&mid=10197678&jb=0&ref=hypebot.com):
- **Kendrik Lamar**, who lost out to Taylor Swift for Album of the Year, saw a 67% spike in online streams and a 47% increase in radio plays on the Monday and Tuesday after the GRAMMYs thanks to his electrifying performance; Lamar also saw a 121% jump in track-equivalent album sales (traditional album sales plus 10 track downloads and 1,500 online streams equivalent to one album sale).
- **Alabama Shakes** was another big winner from the GRAMMYs broadcast. The band’s passionate and rockin’ display on stage sparked a 170% jump in online streams and a 56% boost in radio plays in the two days following the awards show, as well as a 239% spike in album sales in the week afterward.
- Even **Adele**, who said she [spent an entire day crying](http://www.cnn.com/2016/02/18/entertainment/adele-grammys-ellen-feat/?ref=hypebot.com) because of the technical difficulties that affected her performance, saw a 990% increase in sales of her single “All I Ask” in the two days after the event.

[![The Live Lift  How Performing at Big Events Boosts Artists  Music](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c81ac677970b-450wi "The Live Lift  How Performing at Big Events Boosts Artists  Music")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c81ac677970b-popup?ref=hypebot.com)