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# Live Music Industry News
- URL: https://www.hypebot.com/live-music-industry-news-21/
- Published: 2026-08-13T11:38:24.000Z
- Updated: 2026-08-13T11:38:24.000Z
- Description: The latest live music industry news: ticket fraud warnings, Ticketmaster Gemini news, Tixel US expansion, and dance music trends from Bandsintown.
- Author: Bruce Houghton
- Tags: live music business, live music industry, Bandsintown, Ticketmaster

### **$202M Annual Ticket Fraud**

The **UK** government and **O2** have [teamed](https://www.gov.uk/government/news/gig-goers-urged-to-stop-think-fraud-before-buying-tickets?ref=hypebot.com) to urge the public to **Stop! Think Fraud** and to always use official ticketing websites. The campaign comes as new research by O2 reveals the amount lost to ticket fraud in the UK last year reached **£150 million/$202 million.**

The data showed that more than **14% of gig goers surveyed have bought a fake ticket** with 77% of the tickets bought via online platforms. It also found that no age group was immune to scams, but those aged 18 to 24 faced the highest risk with 31% having been sold a fake ticket compared to 4% of those aged 55+.

### **Ticketmaster adds Gemini App**

**Ticketmaster** is now available as a **Connected App in Gemini** enabling the discovery of live events through natural conversations. 

Fans can browse eligible events, compare seating options and prices, then continue to the Ticketmaster marketplace to complete their purchase. Event organizers also gain visibility in one of the world’s fastest-growing AI platforms without any additional implementation or setup.

Ticketmaster also has integrations with **Claude, ChatGPT** and **Amazon Alexa+**.

### **Juan Torres joins Tixel**

Former **Prism, Dice** and **Aprimo** exec **Juan Torres** has joined **Tixel** as VP Commercials US, leading the fan to fan ticket resale marketplace's North American commercial operation.

[**Tixel**](https://tixel.com/?ref=hypebot.com)partners with venues, promoters, festivals, and primary ticketing platforms "to eliminate scalping and deliver a secure, fair resale experience for fans and organizers alike." Having built strong market positions in Australia and the UK, the company is now scaling aggressively in the United States.

### **Bandsintown chronicles Dance Music's Live Growth**

New data from [**Bandsintown**](https://www.bandsintown.com/?ref=hypebot.com)comparing 2025 and 2026 shows that **dance music ticket demand is accelerating** faster than virtually every other major genre.

Clicks to buy dance music tickets rose **23.7% year-over-year,** outstripping live growth in hip-hop, pop, rock, R&B, Latin, and country. Total artist follows in the genre grew to **1.51 billion**, adding **60.8 million new fan connections** in the last year. [More stats here](https://www.hypebot.com/dance-music-live-demand-surges-24-bandsintown-data-shows/).

***Get all the latest Music Industry & Live Music News updated continuously from across the web under the Hypebot Industry News tab*** [***here***](https://www.hypebot.com/music-industry-news-feed/)***.***

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