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# Live Music Industry News Roundup
- URL: https://www.hypebot.com/live-music-industry-news-roundup-10/
- Published: 2026-04-08T13:27:23.000Z
- Updated: 2026-04-09T15:38:20.000Z
- Description: In the latest Live Music Industry News, Ticketmaster launches a CashorTrade resale integration, ATG adds a concert division, EastCoast Entertainment turns 50 and more.
- Author: Bruce Houghton
- Tags: News, live music, live music industry news, Ticketmaster, cashortrade, #trending

### **Ticketmaster + CashorTrade**

**Ticketmaster** is launching an integration that allows its verified concert tickets to be resold on the **CashorTrade** fan-to-fan marketplace at face value or below.

“Fans deserve more ways to buy and sell tickets at the original price, with confidence that what they’re getting is legitimate,” said **David Marcus, EVP of Music at Ticketmaster**. “By working with CashorTrade, we’re expanding face value resale in a way that gives fans more choice, and we’ll continue to support partnerships with resale platforms that operate with integrity and respect artist terms.”

**Ticketmaster** launched its Face Value Exchange in 2019 as a way to give artists the option to cap resale prices. 

### **Bob Weir Music Sustainability Awards**

The **Music Sustainability Alliance** (MSA), a coalition established to educate and empower the industry to embrace sustainability, has announced the MSA **Bobby Weir Sustainability Awards**, a new annual honor.

It will celebrate those who embody Weir's long-standing commitment to protecting the natural world while strengthening the cultural power of music.

The inaugural “Bobby Awards” will be presented at the [2026 Music Sustainability Summit (MSS26)](https://www.musicsustainability.org/summit?ref=hypebot.com), Tuesday, April 14, in Los Angeles. 

### ATG Launches Live

ATG **Entertainment has launched** [ATGLive](https://myvthl6ab.cc.rs6.net/tn.jsp?f=001hznbhizpCTsDFknWIlhvDpV4%5F4uIucc-MJ%5FK965jpjGZwTVD5xzDk9fitOtmxYw2NYWmGUy%5FDdYquknY%5Fyw4jyvz2PorHGvYfPZmBp99NGlPhVkf0AKviXtotc1f09K%5F5gCdsYX1CQAe5sHdgf5pMRYSATD3U2Af&c=b264t2GdYf0a9WNVNi9WtKxhkUoKrT3JyNKjkOzbGDjIMTet9K1bAg==&ch=rd5VNEFg%5FjxOJAveEtg0nyBurMJM%5FYtstgs87e2uJquP4mW8ObYGkw==&ref=hypebot.com), a new concert, comedy & events division led by Senior Vice President **Erik Newson**. 

The company stages more than **500 concerts**, **comedy shows, and one-night events** each year, moving upwards of **1 million tickets** across **18 venues** nationwide.

The venues include the **Kings Theatre** in Brooklyn, the **Saenger** in New Orleans,San Francisco’s **Orpheum Theatre,** and the **Majestic Theatre** in San Antonio([full list here](https://myvthl6ab.cc.rs6.net/tn.jsp?f=001hznbhizpCTsDFknWIlhvDpV4%5F4uIucc-MJ%5FK965jpjGZwTVD5xzDk9fitOtmxYw2Q5NMe6YN6SyS-9jUH1SZ9AxSO%5F6--8vng0XSC-MObLikWyNPUejMd93ba2WzD2eKLuztw0sLXFqKtuC7FaHfoejOcXLs2IawBggkdZxOHAQ=&c=b264t2GdYf0a9WNVNi9WtKxhkUoKrT3JyNKjkOzbGDjIMTet9K1bAg==&ch=rd5VNEFg%5FjxOJAveEtg0nyBurMJM%5FYtstgs87e2uJquP4mW8ObYGkw==&ref=hypebot.com)).

### EastCoast Turns 50

**EastCoast Entertainment (ECE)** is marking its **50th year** of booking and talent buying across the U.S. 

Founded in 1976 by **Dennis Huber** and **Steve Thomas**, ECE has evolved into a national entertainment powerhouse with more than 60 team members, 14 offices across 11 states, and a roster of exclusive talent spanning music, comedy, specialty entertainment, touring, and celebrity bookings.

Over its history, ECE has produced and booked entertainment for more than **100,000 events worldwide**, ranging from intimate weddings and private celebrations to large-scale corporate events, festivals, universities, and performing arts productions. Today, ECE services more than **7,000 events annually.**

## Tour Smarter, Not Harder

**Tour Smarter:** For decades, a rite of passage for indie musicians was the 30-city marathon across North America in a rented van. As costs skyrocket and priorities shift, **the touring map is being redrawn.**

Read: [Tour Smarter, Not Harder: The New Rules of the Road](https://www.hypebot.com/tour-smarter-not-harder-the-new-rules-of-the-road/)

***Get all the latest Music Industry & Live Music News updated continuously from across the web under the Hypebot Industry News tab*** [***here***](https://www.hypebot.com/music-industry-news-feed/)***.***