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# Live Music Industry News: Live Nation, AEG, UAA, Breakaway + CAA
- URL: https://www.hypebot.com/live-music-industry-news-roundup-5/
- Published: 2025-05-21T14:24:45.000Z
- Updated: 2025-05-21T14:24:57.000Z
- Description: In the latest live music industry news, Live Nation has added former Trump administration official and recently appointed Kennedy Center President Richard Grenell to its board of directors.
- Author: Bruce Houghton
- Tags: Live & Ticketing, Music Business, CAA, music, music industry, musician, musicians, #wp, #wp-post, #Import 2026-01-21 11:15

In the latest live music industry news, **Live Nation** has added former **Trump administration** official and recently appointed Kennedy Center President **Richard Grenell** to its board of directors.

Garnell previously served as U.S. Ambassador to Germany, Acting Director of National Intelligence, Presidential Envoy for Kosovo-Serbia Negotiations and Presidential Envoy for Special Missions.

#### **In more live music industry news**…

• **Joe Jaeger** has been made VP of integrated marketing and strategy in **AEG Presents**‘ global partnerships division.

Now in his seventh year at AEG, Jaeger will continue to lead its marketing team while expanding his responsibilities to include strategic development across all of AEG live music properties.

• Booking agency **Universal Attractions Agency** (UAA) is turning 80!

“Celebrating 80 years of [Universal Attractions Agency](https://uaagency.com/?ref=hypebot.com) is more than a milestone – it’s a moment to honor the legacy of a company that has shaped the live entertainment industry and continues to thrive,” UAA owne**r Jeff Epstein** “As a proud co-owner, that history means a great deal to me. It’s a reminder of where we’ve come from and the standard we hold ourselves to every day. At UAA, we believe in one core principle: if you’re not evolving, you’re falling behind. Growth isn’t optional—it’s who we are. I’m proud of what we’ve accomplished and excited for the future we’re building together.”

• Independent music festival producer **Breakaway** has signed with **CAA** for representation with the goal of US and international expansion.

Co-founders **Adam Lynn** and **Zach Ruben** have already expanded the brand to 12 US cities with Breakaway Festivals focus on dance and EDM.

“Breakaway offers brands the chance to co-create something that lives beyond the stage, rooted in relevance and designed for lasting impact” **Lynn** told Variety. “We’re excited to make moves that position us at the intersection of music, content and community.”

**• Find more of the latest Live Music Industry News from across the web updated continuously under [LIVE INDUSTRY NEWS](https://www.hypebot.com/live-music-industry-newstarget=%5Fblank%20rel=) tabs above.**

*Bruce Houghton*

Live Music Industry News first appeared on [Hypebot.com](https://www.hypebot.com/)