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# Live Nation ‘Upgrades’ Ampitheatres With $4 Beer
- URL: https://www.hypebot.com/live-nation-upgrades-ampitheatres-with-4-beer/
- Published: 2012-05-18T09:00:00.000Z
- Updated: 2012-05-18T09:00:00.000Z
- Description: Ever since Michael Rapino took the helm at Live Nation, he's been saying he wants to improve the concert going experience at their amphitheaters, and yesterday he announced a variety. Continue reading [https://www.hypebot.com/hypebot/2012/05/live-nation-upgrades-ampitheatres-with-4-beer.html]
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 10:49

[![image from www.google.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20168eb96c102970c-100wi "image from www.google.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20168eb96c102970c-popup?ref=hypebot.com)

Ever since **Michael Rapino** took the helm at **Live Nation**, he's been saying he wants to improve the concert going experience at their amphitheaters, and yesterday he announced a variety of upgrades. One addresses a key complaint: the concert giant is now be offering cheaper beer – $4 dollars for a 12 oz. domestic draft (*except for Toronto and Houston*). As well, the company has "upgraded" its food quality at concession stands, including "restaurant grade" hamburgers, hot dogs, pizza, chicken tenders, and corn dogs. (*What "grade" food were they serving before?*). **Other "upgrades" include:**

- Enhanced audio and video capabilities at select venues across the country.
- More concession service areas open as well as adding increased service in VIP club and in-seat areas to match demand.
- At select venues, Live Nation will be inviting food trucks and local food vendors to serve food on site, though, which venues Live Nation has selected was not announced