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# Lyor Cohen @ SXSW On YouTube, Music Industry Renaissance [WATCH]
- URL: https://www.hypebot.com/lyor-cohen-sxsw-on-youtube-music-industry-renaissance-watch/
- Published: 2018-03-15T11:00:00.000Z
- Updated: 2018-03-15T11:00:00.000Z
- Description: Speaking at SXSW, YouTube Head Of Music Lyor Cohen was his usual bullish self predicting the future of the music industry. "The industry is going to return and grow by. Continue reading [https://www.hypebot.com/hypebot/2018/03/lyor-cohen-sxsw-on-youtube-music-industry-renaissance-watch.html]
- Author: Bruce Houghton
- Tags: Conventions & Awards, Indie Music, Major Labels, Music Business, YouTube & Video, DIY, DIY musicians, indie, music, music industry, Music Tech, musician, musicians, SXSW, YouTube, #wp, #wp-post, #Import 2026-01-21 10:05

[![LyorCohen-photobyNoaGriffel-blog-768x432](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb09fba29f970d-200wi "LyorCohen-photobyNoaGriffel-blog-768x432")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb09fba29f970d-popup?ref=hypebot.com)Speaking at SXSW, YouTube Head Of Music Lyor Cohen was his usual bullish self predicting the future of the music industry. "The industry is going to return and grow by ads and subscriptions. People are willing to pay, and we'll convert them to paid subscriptions," said Cohen.