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# Mark Mulligan: The Economics Of Free Don’t Add Up, But They Could
- URL: https://www.hypebot.com/mark-mulligan-the-economics-of-free-dont-add-up-but-they-could/
- Published: 2011-07-01T12:28:00.000Z
- Updated: 2011-07-01T12:28:00.000Z
- Description: < click on image to enlarge The economics of free music don't add up says highly respected music industry analyst Mark Mulligan in a new Midem blog post, and cloud. Continue reading [https://www.hypebot.com/hypebot/2011/07/mark-mulligan-the-economics-of-free-dont-add-up-but-they-could.html]
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 10:55

[![image from musicindustryblog.files.wordpress.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e8984ccce970d-200wi "image from musicindustryblog.files.wordpress.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e8984ccce970d-popup?ref=hypebot.com)

< *click on image to enlarge*

The economics of free music don't add up says highly respected music industry analyst **Mark Mulligan** in a new Midem blog post, and cloud music services are not helping enough.

But significant revenue is possible, argues Mulligan, if the music industry would:

1\. Focus on subsidized, consumption-era products. "Think how small a fraction of the cost of a new cars’ price two years of Spotify Premium would be…" 2\. Build exciting new music products that don’t just repackage the analogue-era

More on the [Midem blog](http://blog.midem.com/2011/06/mark-mulligan-squaring-the-consumption-circle-why-and-how-the-model-needs-fixing/?ref=hypebot.com).