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# Marketing Kreayshawn: Audible Treats On the Rise of Gucci Gucci
- URL: https://www.hypebot.com/marketing-kreayshawn-audible-treats-on-the-rise-of-gucci-gucci/
- Published: 2011-09-02T13:00:00.000Z
- Updated: 2011-09-02T13:00:00.000Z
- Description: Kreayshawn's rapid emergence and major label signing included the involvement of a whole team in her seemingly fairy tale rise. I spoke with Audible Treat team members who shared the. Continue reading [https://www.hypebot.com/hypebot/2011/09/marketing-kreayshawn-audible-treats-on-the-rise-of-gucci-g
- Author: Guest Author
- Tags: Music Marketing, YouTube & Video, audible treats, kreayshawn, #wp, #wp-post, #Import 2026-01-21 10:55

[![Gucci-gucci](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e8b3040aa970d-200wi "Gucci-gucci")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e8b3040aa970d-popup?ref=hypebot.com)

**Kreayshawn**'s rapid emergence and major label signing included the involvement of a whole team in her seemingly fairy tale rise. I spoke with Audible Treat team members who shared the process of helping Kreayshawn take **Gucci Gucci** to viral fame and a shot at major label success.

Gavin Rhodes, Michelle McDevitt and Dan Friedman of **[Audible Treats](http://www.audibletreats.com/?ref=hypebot.com),** based in Brooklyn, discussed their involvement with Kreayshawn which began via her Bay Area manager Stretch. He also brought in **[Eyes & Ears](http://www.eyesandearsentertainment.com/projects/kreayshawn/?ref=hypebot.com)** for graphic design and [web development](http://www.kreayshawn.com/us.html?ref=hypebot.com).

Audible Treats began working with Kreayshawn in March. She had mostly appeared behind-the-scenes in such roles as video director and her first public performance was at Audible Treats/Prefix Mag's SXSW Showcase. At SXSW she met a variety of "influential writers, bloggers, and other artists."

In April, Audible Treats began spreading the word to key influencers via the mp3 for "Gucci Gucci" and the video for "[Bumpin Bumpin](http://www.youtube.com/watch?v=BMFsJiAcELY&ref=hypebot.com)." They followed with Kreayshawn's first New York performance opening for Bay Area rappers Andre Nickatina and Roach Gigz.

On May 17th, [The Fader debuted "Gucci Gucci](http://www.thefader.com/2011/05/18/kreayshawn-is-good-and-weird-odd-future-guys-agree/?ref=hypebot.com)" and the video received approximately 100k views in the first 24 hours with over a million in 8 days. Audible Treats received calls from A&R's all over the country. Several more influencer sites came on board early in the campaign including Complex and GQ.

From late May to early June, "video goes viral, receives almost 2 million views. Song is played on key radio stations in LA and SF…through her manager's connections. Major label bidding war begins."

On June 8th, Kreayshawn [signs with Columbia Records](http://www.audibletreats.com/pr/kreayshawn%5Fpr2.html?ref=hypebot.com).

Audible Treats continues to work with Kreayshawn as she builds to her debut album. Getting to this point took a small team with solid connections that worked to maximize the effects of Kreayshawn's talent and appeal while recognizing that timing and luck were with them.

*Hypebot contributor Clyde Smith is a freelance writer and blogger. He is currently relaunching [Flux Research](http://www.fluxresearch.com/?ref=hypebot.com) to pursue his long-standing obsession with web business models. To suggest music services and related topics for review at Hypebot, please contact:*

clyde(at)fluxresearch(dot)com

.