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# Marketing OneOH!One: Break On Through To The Tangential Side
- URL: https://www.hypebot.com/marketing-oneohone-break-on-through-to-the-tangential-side/
- Published: 2012-02-22T10:26:00.000Z
- Updated: 2012-02-22T10:26:00.000Z
- Description: When Marketing music, the focus must begin and end in a single place: THE AUDIENCE. On Music Think Tank, David Greenberg blogs about the importance of knowing your audience and. Continue reading [https://www.hypebot.com/hypebot/2012/02/marketing-oneohone-break-on-through-to-the-tangential-side.html]
- Author: admin
- Tags: Music Think Tank, Audience, bookers, David Greenberg, fanbase, Fans, Music Marketing, Natalie Cheng, promoters, Venues, #wp, #wp-post, #Import 2026-01-21 10:55

[![Fan-list-158](http://hypebot.typepad.com/.a/6a00d83451b36c69e2016762c1734f970b-150wi "Fan-list-158")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2016762c1734f970b-popup?ref=hypebot.com)

When Marketing music, the focus must begin and end in a single place: THE AUDIENCE.

On [Music Think Tank](http://www.musicthinktank.com/blog/marketing-oneohone-break-on-through-to-the-tangential-side.html?ref=hypebot.com), **David Greenberg** blogs about the importance of knowing your audience and connecting with them. Clubs, promoters, etc. look to fill venues, so artists need some kind of way to build a fan list. How do you keep track of your fanbase?

“Your audience is your **lifeline**. Your fan list is gold.” ([Read On](http://www.musicthinktank.com/blog/marketing-oneohone-break-on-through-to-the-tangential-side.html?ref=hypebot.com))