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# Marketing At SXSW
- URL: https://www.hypebot.com/marketing_at_sx/
- Published: 2006-03-23T17:29:04.000Z
- Updated: 2006-03-23T17:29:04.000Z
- Description: Coolfer tipped us of to Trendcentral’s list of the Top 4 cool marketing campaigns at SXSW. Sadly, since it’s a music industry event, only one of the winners was music. Continue reading [https://www.hypebot.com/hypebot/2006/03/marketing_at_sx.html]
- Author: Bruce Houghton
- Tags: Music Marketing, #wp, #wp-post, #Import 2026-01-21 11:10

[Coolfer](http://www.coolfer.com/?ref=hypebot.com) tipped us of to [Trendcentral’s](http://www.trendcentral.com/trends/trendarticle.asp?tcArticleId=1549&ref=hypebot.com) list of the Top 4 cool marketing campaigns at SXSW. Sadly, since it’s a music industry event, only one of the winners was music related:

[![Yeah](https://hypebot.typepad.com/hypebot/images/yeah.jpg "Yeah")](http://hypebot.typepad.com/photos/uncategorized/yeah.jpg?ref=hypebot.com)

Yeah Yeah Yeahs: Taxi receipts advertised the Yeah Yeah Yeahs’ new album *Show Your Bones*. Since everyone who came to the conference relies heavily on taxis, the number of impressions the Yeah Yeah Yeahs received, particularly among music journalists and industry players, was significant