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# Mastering the Social Media 80/20 Rule: Engage and Promote
- URL: https://www.hypebot.com/mastering-the-social-media-80-20-rule-engage-and-promote/
- Published: 2024-10-22T14:15:47.000Z
- Updated: 2024-10-22T14:15:57.000Z
- Description: The social media 80/20 rule is deceptively simple: 80% of your posts should be engaging content and 20% should be promotional content. Put another way, if you want to keep fans engaged, no more than 20% of posts should “sell.”
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 11:15

The social media 80/20 rule is deceptively simple: 80% of your posts should be engaging content and 20% should be promotional content. Put another way, if you want to keep fans engaged, no more than 20% of posts should “sell.”

#### Balancing self-promotion and fan interaction

On Episode 622 of the [Music Biz Weekly Podcast](https://open.spotify.com/show/0fdJVU6tzdjwlCqxYmWzKg?ref=hypebot.com) Michael Brandvold and Jay Gilbert look at the importance of [artists engaging with their audience.](https://www.hypebot.com/mastering-social-media-a-guide-for-musicians/) It’s all about finding the balance between self-promotion and genuine fan interaction.

They also explore strategies for [creating engaging content](https://www.hypebot.com/fan-page-answers-the-need-for-constant-social-media-content-creation/), avoiding sensitive topics, and leveraging platforms like YouTube, Bandsintown, and Spotify.

The conversation concludes with a focus on the challenges of social media algorithms and the importance of [consistent posting](https://www.hypebot.com/top-social-media-management-tools-for-musicians/) and directing fans to other platforms.

**WATCH & LISTEN BELOW**,

#### Next Steps to implement the Social Media 80/20 Rule

- Implement the 80/20 rule in social media posting: 80% engaging content, 20% promotional content.
- Incorporate open-ended questions in social media posts to increase fan engagement and algorithm visibility.
- Create a consistent [posting schedule,](https://www.hypebot.com/how-to-promote-music-beyond-social-media/) including weekly reminders for fans to follow on various platforms (e.g., Bandsintown, YouTube, Spotify).