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# MavenSay Launches Rithm Music Messaging App
- URL: https://www.hypebot.com/mavensay-launches-rithm-music-messaging-app/
- Published: 2013-07-25T11:58:00.000Z
- Updated: 2013-07-25T11:58:00.000Z
- Description: Rithm, a new music messaging app, is now officially available for iOS. It joins the growing world of messaging apps with a focus on sending music with related text messages,. Continue reading [https://www.hypebot.com/hypebot/2013/07/mavensay-launches-rithm-music-messaging-app.html]
- Author: Guest Author
- Tags: Apps, Mobile & SMS, Music Tech, Facebook, Hypebot, Instagram, iTunes, Rdio, Spotify, TechCrunch, Twitter, #wp, #wp-post, #Import 2026-01-21 10:43

[![Rithm-logo](http://hypebot.typepad.com/.a/6a00d83451b36c69e201901e6e3c3b970b-150wi "Rithm-logo")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201901e6e3c3b970b-popup?ref=hypebot.com)

Rithm, a new music messaging app, is now officially available for iOS. It joins the growing world of messaging apps with a focus on sending music with related text messages, videos, photos and dancing "emojis" or animated characters. Rithm's getting positive initial reviews and sounds like a fun take on messaging.

The basic idea of [Rithm](http://www.rithm.me/?ref=hypebot.com) seems fairly similar to an earlier incarnation of Stereotypes, another new music messaging app [previously covered at Hypebot](https://www.hypebot.com/stereotypes-music-messaging-app-from-dreamit-ventures-into-the-wild/) that has since [pivoted](http://blog.stereotypes.fm/stereotypes-launches-with-a-new-app-that-re-invents-mtv-for-the-youtube-generation/?ref=hypebot.com). However [MavenSay](http://www2.mavensay.com/?ref=hypebot.com) co-founder and CEO Mike Wagman stated in the announcement that they saw users sharing music via the [MavenSay app](https://itunes.apple.com/us/app/mavensay/id564275262?mt=8&ref=hypebot.com) and so were inspired to create Rithm.

**Rithm Music Messaging App**

According to the press release you can:

– Access over 20 million tracks from iTunes, Spotify or Rdio

– Send songs to any friend for free

– Customize with videos, photos (free form doodling) and fun animated (dancing) characters

– Share to Instagram, Facebook and Twitter

– Save received songs to Spotify or Rdio

[Kurt Trowbridge](http://kurttrowbridge.com/?ref=hypebot.com), who[ tweeted](https://twitter.com/KurtTrowbridge/status/360173291308191744?ref=hypebot.com) enthusiastically about Rithm, shared some points that struck him as worth noting:

– connects to Rdio and Spotify for listening to full songs, much like Twitter Music

– Find Friends doesn't include email option, but…

– Invites via text, Instagram (love this option; it auto-posts a Rithm picture with your profile pic), Twitter, Facebook

– Push notifications for new contacts, songs, and comments

– Select song based on search or fingerprinting à la Shazam

– Light UI sort of similar to Rdio, This Is My Jam-like record designs

A number of tech writers seem to have bought into MavenSay's description of Rithm as a "Snapchat for music" but given Snapchat's reputation this seems to be a bit of pandering.

However writers for both [TechCrunch](http://techcrunch.com/2013/07/24/mavensays-new-standalone-app-rithm-is-snapchat-for-music/?ref=hypebot.com) and [The Next Web](http://thenextweb.com/apps/2013/07/24/rithm-for-ios-calls-itself-snapchat-for-music-and-it-might-make-song-messaging-a-hit/?ref=hypebot.com) also have positive things to say about the app itself and, in the long run, that's much more important than a somewhat misleading marketing message.

Rithm is a free app currently available for [iOS](https://itunes.apple.com/us/app/rithm/id635301423?mt=8&ref=hypebot.com).

**More:**

- [Stereotypes Music Messaging App: From Dreamit Ventures Into The Wild](https://www.hypebot.com/stereotypes-music-messaging-app-from-dreamit-ventures-into-the-wild/)
- [Sticker Power For Musicians: Digital Money Makers From Messaging To Photo Apps](https://www.hypebot.com/sticker-power-for-musicians-digital-money-makers-from-messaging-to-photo-apps/)
- [Music Marketing On Messaging Apps: New Social Networks Attract Millions Of Young People](https://www.hypebot.com/music-marketing-on-message-apps-new-social-networks-serve-millions-of-young-people/)

*Hypebot Senior Contributor Clyde Smith ([@fluxresearch](https://twitter.com/fluxresearch?ref=hypebot.com)/[@crowdfundingm](https://twitter.com/crowdfundingm?ref=hypebot.com)) also blogs at [Flux Research](http://www.fluxresearch.com/?ref=hypebot.com) and [Crowdfunding For Musicians](http://www.crowdfundingformusicians.com/?ref=hypebot.com). To suggest topics for Hypebot, contact:*

clyde(at)fluxresearch(dot)com

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