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# McBride: “A Profound Shift From Content Is King”
- URL: https://www.hypebot.com/mcbride-a-profund-shift-from-content-is-king/
- Published: 2009-08-27T07:18:20.000Z
- Updated: 2009-08-27T07:18:20.000Z
- Description: "We are seeing a profound shift from content is king to context as king. With the mobile app revolution in full swing the need to own goes away, the need. Continue reading [https://www.hypebot.com/hypebot/2009/08/mcbride-a-profund-shift-from-content-is-king.html]
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 11:03

> [![Terry mcbride](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a57b535a970c-120wi)](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a57b535a970c-pi?ref=hypebot.com) 

"We are seeing a profound shift from content is king to context as king. With the mobile app revolution in full swing the need to own goes away, the need to access goes way up."

> – Terry McBride in [Paste Magazine](http://www.pastemagazine.com/articles/2009/08/industry-chat-terry-mcbride-of-nettwerk-is-ownersh.html?ref=hypebot.com)