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# Measuring Online Audience Engagement [INFOGRAPHIC]
- URL: https://www.hypebot.com/measuring-online-audience-engagement/
- Published: 2017-01-06T13:00:00.000Z
- Updated: 2017-01-06T13:00:00.000Z
- Description: Although 'engagement' is often thought of simply as the number of views or shares on a piece of media, there's much more involved when it comes to how audience engagement is. Continue reading [https://www.hypebot.com/hypebot/2017/01/measuring-online-audience-engagement.html]
- Author: Guest Author
- Tags: DIY Advice & Tips, Music Tech, Social Media, BuzzFeed, Donald Trump, Facebook, Google, Instagram, iTunes, Page view, Statista, YouTube, #wp, #wp-post, #Import 2026-01-21 10:13

[![1](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d24df225970c-150wi "1")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d24df225970c-popup?ref=hypebot.com)Although 'engagement' is often thought of simply as the number of views or shares on a piece of media, there's much more involved when it comes to how audience engagement is measured, particularly by those inside the industry.

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Guest Post by **Bobby Owsinski** on [Music 3.0](http://music3point0.com/2017/01/04/measure-audience-engagement/?ref=hypebot.com)When we think online audience engagement, we usually think of views or streams. There’s a lot more to it than that though, as this infographic from [**Statista**](https://www.statista.com/?ref=hypebot.com) shows how industry insiders evaluate true engagement.As you can see, Shares are the #1 most valuable engagement element, closely followed by the actual amount of time users dwell on a piece. The number of comments is also high on the list, but page views and page visitors less so, mostly because many can be quick bounces that leave after a few seconds.The whole idea is to post content that makes users want to watch or read all the way through, then share with their friends and maybe even leave a comment. While this can’t be done with every post, the more you do it, the more likely that you’ll have an energized following.

[![Infographic: How to Measure Audience Engagement Online? | Statista](https://infographic.statista.com/normal/chartoftheday_6579_how_to_measure_audience_engagement_online_n.jpg)](https://www.statista.com/chart/6579/how-to-measure-audience-engagement-online/?amp%3Butm%5Fcampaign=29117a0b2d-InfographicTicker%5FEN%5FEarly%5F00004&%3Butm%5Fmedium=email&%3Butm%5Fterm=0%5F666fe64c5d-29117a0b2d-295306965&utm%5Fsource=Infographic%20Newsletter "Infographic: How to Measure Audience Engagement Online? | Statista")  
You will find more statistics at [Statista](https://www.statista.com/?ref=hypebot.com)

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