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# Measuring The Growth And Direction Of Music 2.0 2006-2007
- URL: https://www.hypebot.com/measuring_the_g/
- Published: 2006-12-22T07:19:07.000Z
- Updated: 2006-12-22T07:19:07.000Z
- Description: As 2006 closes, two new reports give an interesting look inside the changing shape of the new music industry dubbed by many Music 2.0. Despite declining CD sales, music is. Continue reading [https://www.hypebot.com/hypebot/2006/12/measuring_the_g.html]
- Author: Bruce Houghton
- Tags: Indie Music, Major Labels, Music Marketing, #wp, #wp-post, #Import 2026-01-21 11:06

As 2006 closes, two new reports give an interesting look inside the changing shape of the new music industry dubbed by many Music 2.0.

Despite declining CD sales, music is still generating huge profits for a number of

[![Music_phone_nokia_n_series_2](https://hypebot.typepad.com/hypebot/images/music_phone_nokia_n_series_2.jpg "Music_phone_nokia_n_series_2")](http://hypebot.typepad.com/photos/uncategorized/music%5Fphone%5Fnokia%5Fn%5Fseries%5F2.jpg?ref=hypebot.com)

previously  
unrelated industries including mobile and the technology sector. Heavyweights Apple, Motorola,  
Sprint, Nokia,  
SanDisk, LG, Verizon, Microsoft, Google, News Corp. and others are creating strong new revenue  
streams with music-related products. A new report [The Moneymaker Roundup](http://www.digitalmusicnews.com/moneymaker?ref=hypebot.com) attempts to chart the diverse corners of the music  
industry which keeps diversifying and attracting large investments but remains  
difficult to accurately value.

The [Digital Media Desktop Report ](http://jail18.chi.zettai.net/digitalmusicnews.com/desktop?ref=hypebot.com)takes a look at which music applications are gaining traction. MTV’s Urge had 3.8% installation level in November up  
from a "humble" 0.7% rate during its debut month of May. Thanks to a smart settlement which bundled it into

[![Generic_headphone_computer_18](https://hypebot.typepad.com/hypebot/images/generic_headphone_computer_18.gif "Generic_headphone_computer_18")](http://hypebot.typepad.com/photos/uncategorized/generic%5Fheadphone%5Fcomputer%5F18.gif?ref=hypebot.com)

a number of Micorsoft applications, Rhapsody hit an installation percentage of 8.1% in November, a big gain over the 2.1% rate of a year ago. Microsoft’s Windows Media Player easily ruled the  
terrain with an impressive 67.3% penetration level well above rivals  
iTunes and RealPlayer. It’ is important to remember that this study measures installation and not use.

So much is made of delivery technologies and devices that it is important to remember that content (a.k.a great music) still drives this growth and it will be interesting to watch in 2007 if the music industry gets smarter about using music’s power both for profit and for all important new career development. Or, as the reopened CBS Records or the fledgling MySpace label hints, will these new music industry players start investing in content of their own?