> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# MelodyVR Pacts With Universal Music, It’s Second Major Deal
- URL: https://www.hypebot.com/melodyvr-pacts-with-universal-music-its-second-major-deal/
- Published: 2017-03-20T09:45:00.000Z
- Updated: 2017-03-20T09:45:00.000Z
- Description: Music virtual reality company EVR Holdings announced Monday that its MelodyVR subsidiary has signed a licensing and revenue share agreement with Universal Music, the world's biggest music group. The company. Continue reading [https://www.hypebot.com/hypebot/2017/03/melodyvr-pacts-with-universal-musi
- Author: Bruce Houghton
- Tags: Major Labels, Music Business, Music Tech, Apple Inc., Apple Music, Audio mastering, Bacardi, Chance The Rapper, Consumer Electronics Show, Sound quality, Spotify, Streaming media, Universal Music Group, #wp, #wp-post, #Import 2026-01-21 10:13

[![image from www.festivalinsights.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb09857c69970d-200wi "image from www.festivalinsights.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb09857c69970d-popup?ref=hypebot.com)Music virtual reality company EVR Holdings announced Monday that its MelodyVR subsidiary has signed a licensing and revenue share agreement with Universal Music, the world's biggest music group. The company announced a similar deal with #3 Warner Music Group last week.

\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_

[![image from www.festivalinsights.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c8e246c3970b-350wi "image from www.festivalinsights.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c8e246c3970b-popup?ref=hypebot.com)  

EVR Holdings' MelodyVR has negotiated the rights to produce and distribute virtual-reality content from Universal Music Group artists, which will be available only on its own app for a limited time, prior to wider joint-exploitation. No details of the revenue split or other financial details were disclosed.“UMG represents a significant number of the world’s most popular chart-topping artists and we look forward to working closely with UMG to create and distribute ground-breaking virtual reality content as well as to hosting UMG artists on the MelodyVR platform,” said Anthony Matchett, chief executive of EVR.As part of the deal, UMG received options on 43.2 million EVR shares exercisable for five years at a price of 12.375p. Shares in EVR were up 23% at 13.65p on Monday.

Related articles

[![](http://i.zemanta.com/AVrr1gIB0FAAoAWTRfIb_80_80.jpg)](https://www.hypebot.com/am-brief-ed-who-new-drake-dominates-spotify-tests-video-in-playlists-melodyvr-umg-more/)[AM BRIEF: Ed Who? New Drake Dominates – Spotify Tests Video In Playlists – MelodyVR + UMG – More – hypebot](https://www.hypebot.com/am-brief-ed-who-new-drake-dominates-spotify-tests-video-in-playlists-melodyvr-umg-more/)

[![](http://i.zemanta.com/AVqlfI-i-fGRp8gKAo70_80_80.jpg)](https://www.hypebot.com/mass-appeal-lands-6-million-investment-from-universal-music-usher-nas-others/)[Mass Appeal Lands $6 Million Investment From Universal Music, Usher, Nas, Others – hypebot](https://www.hypebot.com/mass-appeal-lands-6-million-investment-from-universal-music-usher-nas-others/)

[![](http://i.zemanta.com/377350780_80_80.jpg)](http://www.core77.com/posts/61067/Take-the-Stage-Universal-Music-Group-is-Seeking-a-GraphicMultimedia-Designer-in-Santa-Monica-CA?ref=hypebot.com)[Design Job: Take the Stage! Universal Music Group is Seeking a Graphic/Multimedia Designer in Santa Monica, CA](http://www.core77.com/posts/61067/Take-the-Stage-Universal-Music-Group-is-Seeking-a-GraphicMultimedia-Designer-in-Santa-Monica-CA?ref=hypebot.com)

[![](http://i.zemanta.com/377868811_80_80.jpg)](http://www.thefader.com/2017/03/16/jonathan-emile-kendrick-lamar-open-letter?ref=hypebot.com)[Rapper Claims He Faced "Intimidation and Exploitation" From Kendrick Lamar's Team](http://www.thefader.com/2017/03/16/jonathan-emile-kendrick-lamar-open-letter?ref=hypebot.com)

[![](http://i.zemanta.com/377416330_80_80.jpg)](http://www.allaccess.com/net-news/archive/story/162783/mqa-and-universal-music-group-collaborate-on-advan?ref=hypebot.com)[MQA And Universal Music Group Collaborate On Advancing Hi-Res On-Demand Streaming](http://www.allaccess.com/net-news/archive/story/162783/mqa-and-universal-music-group-collaborate-on-advan?ref=hypebot.com)

[![](http://i.zemanta.com/294397324_80_80.jpg)](http://forwardthinking.ashford.edu/the-evolution-of-technology-in-higher-education/?ref=hypebot.com)[The Evolution of Technology in Higher Education](http://forwardthinking.ashford.edu/the-evolution-of-technology-in-higher-education/?ref=hypebot.com)

[![](http://i.zemanta.com/AVgrBzdFA73bpASWPFmg_80_80.jpg)](http://forwardthinking.ashford.edu/got-mba/?ref=hypebot.com)[Who Got an MBA?](http://forwardthinking.ashford.edu/got-mba/?ref=hypebot.com)

[![](http://i.zemanta.com/377416202_80_80.jpg)](http://www.cepro.com/article/mqa%5Fdeal%5Funiversal%5Fmusic%5Fgroup?ref=hypebot.com)[MQA Signs Multi-Year Deal with Universal Music Group](http://www.cepro.com/article/mqa%5Fdeal%5Funiversal%5Fmusic%5Fgroup?ref=hypebot.com)