> ## Content Index > Fetch the complete content index at: https://www.hypebot.com/llms.txt > Use this file to discover other available public pages before exploring further. # Merchbox Delivers A Curated Subscription Box Of “Music, Gear & Goodies” - URL: https://www.hypebot.com/merchbox-subscription-box/ - Published: 2013-02-21T09:58:00.000Z - Updated: 2013-02-21T09:58:00.000Z - Description: Merchbox is a monthly subscription box of music and related goodies curated with your particular interests in mind. Mike Frankel of FreeIndie wants to use it as a vehicle to. Continue reading [https://www.hypebot.com/hypebot/2013/02/merchbox-subscription-box.html] - Author: Guest Author - Tags: Music Business, Music Marketing, Vinyl, Cassettes & Retail, merchbox, #wp, #wp-post, #Import 2026-01-21 10:49 [![Merchbox](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017d4131e227970c-150wi "Merchbox")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017d4131e227970c-popup?ref=hypebot.com) ****Merchbox is a monthly subscription box of music and related goodies curated with your particular interests in mind. Mike Frankel of FreeIndie wants to use it as a vehicle to introduce subscribers to new music. With a thousand subscribers he's off to a good start and seems likely to benefit, as Brenna Ehrlich puts it, from "focusing on the tangible."** [Merchbox](http://merch-box.com/?ref=hypebot.com) is a cool idea that I hope makes it because not all cool ideas survive this harsh jaded world. For $10 a month, plus shipping ($3 US, $10 International), you get a monthly box of "music, gear and goodies" that's "curated just for you, based on your specific interests." [How](http://merch-box.com/faq/?ref=hypebot.com) do they know? When you sign up, they "send over a survey to find out more about you – your favorite music, movies, etc." Brenna Ehrlich, writing [for the O Music Awards Blog](http://blog.omusicawards.com/2013/02/merch-box-is-like-a-rad-care-package-from-your-musically-inclined-mom/?ref=hypebot.com), says she filled out a simple survey and soon thereafter received a "wondrous array of goodies." You can check out a variety of such Merchbox deliveries via [tagged posts on Tumblr](http://www.tumblr.com/tagged/merchbox?ref=hypebot.com). [Mike Frankel](https://twitter.com/MikeFrankel?ref=hypebot.com) told Ehrlich: "The whole concept was that when I was a kid I had stuff in my room…I thought kids don’t have stuff anymore because everything is so digital. So I thought it would be a great opportunity to branch that old mindset I was in — where I used to have posters up on my walls and CDs on my desk and DVDs in the cabinet — into a new generation where everything is really digital." Merchbox has been recruiting subscribers via [FreeIndie](http://www.freeindie.com/?ref=hypebot.com), a project of Frankel and the [secretive Alex Staniloff](https://twitter.com/racecarpajamas?ref=hypebot.com), which takes a somewhat related digital route: "Every few days, we'll present three free, legal songs from an independent artist — download these songs, put them on your iPod, and dance around when no one (or everyone) is looking." Ehrlich relates it to [Drip.fm's indie label subscription service](https://www.hypebot.com/dripfm-founders-create-subscription-revenue-stream-for-indie-labels/) but it strikes me as clearly inspired by the [monthly subscription box boom](http://www.mysubscriptionaddiction.com/?ref=hypebot.com) that includes [Fancy](http://www.thefancy.com/?ref=hypebot.com). In fact, I recently suggested that musicians develop their own box of goodies, kind of like [Ashton Kutcher's Fancy box](https://www.hypebot.com/subscription-box-ashton-kutcher-fancy/). And, on the off change that someone wants me to take a closer look at such an offering, my [mailing address](http://www.fluxresearch.com/2011/02/aboutcontact-flux-research.html?ref=hypebot.com) is easy to discover. **Bonus:** Brenna Ehrlich recently wrote about the [launch of Brian Lane's Shone](http://blog.omusicawards.com/2013/02/brand-new-drummer-brian-lane-launches-his-band-shone-via-massive-mystery-game/?ref=hypebot.com) via a "massive mystery game." **More:** - [Musicians: Create Your Own Box Of Goodies Like Ashton Kutcher Minus Fancy](https://www.hypebot.com/subscription-box-ashton-kutcher-fancy/) - [Drip.fm Creates Subscription Revenue Stream for Indie Labels](https://www.hypebot.com/dripfm-founders-create-subscription-revenue-stream-for-indie-labels/) - [6 Tips For Upping Your Music Merch Game](https://www.hypebot.com/6-tips-for-upping-your-merch-game/) *Hypebot Senior Contributor Clyde Smith ([Twitter](http://www.twitter.com/fluxresearch?ref=hypebot.com)/[App.net](https://alpha.app.net/clydesmith?ref=hypebot.com)) also blogs at [All World Dance: Videos](http://www.allworlddance.com/?ref=hypebot.com) and maintains [Music Biz Blogs](http://www.musicbizblogs.com/?ref=hypebot.com). To suggest topics for Hypebot, contact:* clyde(at)fluxresearch(dot)com .Related articles [![](http://i.zemanta.com/136664544_80_80.jpg)](https://www.hypebot.com/indie-music-grabs-326-of-us-album-sales-in-2012/)[Indie Music Grabs 32.6% Of U.S. Album Sales In 2012 – hypebot](https://www.hypebot.com/indie-music-grabs-326-of-us-album-sales-in-2012/) [![](http://i.zemanta.com/134330393_80_80.jpg)](https://www.hypebot.com/10-music-business-fundamentals-inspired-by-gandhi-best-of-hypebot-2012/)[10 Music Business Fundamentals Inspired By Gandhi \[Best Of Hypebot 2012\]](https://www.hypebot.com/10-music-business-fundamentals-inspired-by-gandhi-best-of-hypebot-2012/) [![](http://i.zemanta.com/144883538_80_80.jpg)](https://www.hypebot.com/daisy-chain-dying-music-industry-sprouts-new-hope/)[Daisy Chain: Dying Music Industry Sprouts New Hope](https://www.hypebot.com/daisy-chain-dying-music-industry-sprouts-new-hope/) [![](http://i.zemanta.com/144853031_80_80.jpg)](https://www.hypebot.com/tea-for-tyrants-hits-kickstarter-goal-to-bundle-digital-music-with-physical-tea/)[Tea For Tyrants Hits Kickstarter Goal To Bundle Digital Music With Physical Tea](https://www.hypebot.com/tea-for-tyrants-hits-kickstarter-goal-to-bundle-digital-music-with-physical-tea/)