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# Michael Brandvold and Dave Cool Break Down How to Treat Your Superfans
- URL: https://www.hypebot.com/michael-brandvold-and-dave-cool-break-down-how-to-treat-your-superfans/
- Published: 2026-03-11T17:37:33.000Z
- Updated: 2026-03-11T17:37:33.000Z
- Description: Dave Cool from GigSalad joins Michael Brandvold to talk about superfans and much more on a new Music Biz Weekly Podcast.
- Author: Bruce Houghton
- Tags: Podcasts, Superfans, music marketing, Fans, Exclusive Recordings Of Live Music, Marketing Strategy

**Dave Cool** from[**GigSalad**](https://www.gigsalad.com/?ref=hypebot.com) joins **Michael Brandvold** on a new **Music Biz Weekly Podcast**. The pair touches on the latest music business news including a wonderful shoutout to the "new" **Hypebot**. (Thanks guys!)

But the emphasis on this week's podcast is on [superfan](https://www.hypebot.com/learn-why-superfans-matter/)s.  
  
A lot of attention is currently being paid to superfans by labels, artists, marketers and music streamers. How do you identify superfans? How do you to market to them? And how do you make money from them?

Superfans are incredibly important, but is too much attention being spent on making more money from them? 

Watch and listen here or on your favorite podcast platform.

**Special Note:** **The Music Biz Weekly podcast has moved to a new YouTube channel. Click on** [**this link**](https://www.youtube.com/channel/UCuEhf9ySEL6a%5F49%5F7SPeHng?ref=hypebot.com) **and hit that Subscribe button.**

***+Read more:*** [*"Why Superfans Matter: Recognize and Treat Them with Respect"*](https://www.hypebot.com/learn-why-superfans-matter/)