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# Microsoft Reduced To Using An iPod To Sell Zune Pass Music Subscriptions
- URL: https://www.hypebot.com/microsoft-reduced-to-using-an-ipod-to-sell-zune-pass-music-subscriptions/
- Published: 2009-05-12T03:41:00.000Z
- Updated: 2009-05-12T03:41:00.000Z
- Description: Music subscriptions have never quite caught on. Even market leader Rhapsody has managed to amass a mere 800,000 willing to pay $14.95 a month for its service. People seem to. Continue reading [https://www.hypebot.com/hypebot/2009/05/microsoft-reduced-to-using-an-ipod-to-sell-zune-pass-music-subscri
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 11:03

[![Zune_logo](http://hypebot.typepad.com/.a/6a00d83451b36c69e2011570816006970b-100wi)](http://hypebot.typepad.com/.a/6a00d83451b36c69e2011570816006970b-pi?ref=hypebot.com) Music subscriptions have never quite caught on. Even market leader Rhapsody has managed to amass a mere [800,000](https://www.hypebot.com/realnetworks-losses-wider-than-expected/) willing to pay $14.95 a month for its service. People seem to prefer to own music and even at 99 cents per track, how many more than 15 tracks a month does the average fan want to add to their collection? 

In a new attempt to prove the value of music subscriptions, Microsoft has produced a TV ad that uses fuzzy math to show what a great deal it's Zune Pass can be. And in the tech giant's latest example of Apple-envy chose an iPod instead of its own Zune player to help make it's point.