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# Midem 2010 – Tuesday AM Update
- URL: https://www.hypebot.com/midem-2010-tuesday-am-update/
- Published: 2010-01-26T03:50:55.000Z
- Updated: 2010-01-26T03:50:55.000Z
- Description: (Cannes) #Midem The full MIDEM trade show was in full swing yesterday and it's now official: aattendance is down 13%. Many companies sent fewer delegates and Universal has no presence. Continue reading [https://www.hypebot.com/hypebot/2010/01/midem-2010-tuesday-am-update.html]
- Author: Bruce Houghton
- Tags: Conventions & Awards, #wp, #wp-post, #Import 2026-01-21 11:03

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(Cannes) #Midem

- The full MIDEM **trade show was in full swing** yesterday and it's now official: a**attendance is down 13%**. Many companies sent fewer delegates and Universal has no presence at all. But c**ombining MidemNet with the Midem ticket was a big hit** with higher attendance and more excitement from a broader cross section of attendees. Many are calling this year's **program the best yet**.
- Two additional MidemNet related initiatives are also very popular . **Standing room only** crowds have been regular occurrences at both **MidemNet Lab**, a showcase of 15 music tech startups and **MidemNet Academy**, a smaller seminar area offering practical digital advice. People are now looking for answers ar MIDEM in addition to making deals.
- There has been lots of deal making going on at **The A2IM Midem Pavilion**. This hub of activity showcases over 100 U.S. based independent music companies in a single area. And those end of the day cocktail parties don't hurt popularity…
- Lots of great response to our **Topspin NARM Hello Music Hypebot Meetup tonight**. Get there early.