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# #MIDEM 2011: Like It Or Not, It’s A D.I.Y. World
- URL: https://www.hypebot.com/midem-2011-like-it-or-not-its-a-diy-world/
- Published: 2011-01-24T03:54:48.000Z
- Updated: 2011-01-24T03:54:48.000Z
- Description: It was a busy Sunday at MIDEM. Making contacts and doing deals on the trade show floor was the focus for many. Others went looking for answers and presenters in. Continue reading [https://www.hypebot.com/hypebot/2011/01/midem-2011-like-it-or-not-its-a-diy-world.html]
- Author: Bruce Houghton
- Tags: Conventions & Awards, DIY Advice & Tips, #wp, #wp-post, #Import 2026-01-21 10:59

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It was a busy Sunday at **MIDEM**. Making contacts and doing deals on the trade show floor was the focus for many. Others went looking for answers and presenters in an overcrowded **Midem Academy** and **MidemNet Lab** did their best to provide answers. From Berklee's **Dave Kusek** to the newest startups, the tools, tips and tricks that are shaping modern music marketing were on full display. But given the industry's shrinking resources, **what is actually working?**  

The answer most often heard is that authentic integrated social media leads to fan engagement and sales. But Kusek suggested that a broader question needs to be asked**: "How do we use technology to entertain people?"**: But even if entertained, will they buy?

One major label digital executive, while believing that the industry will eventually **"crack the code"**, told me that his own stats show that turning fans into paying costumers is far more difficult than some purveyors of the latest music tech tools would have us believe.

**What is actually working?**  The answers vary by artist and depend on who you ask. The net result is an entire industry – from the smallest players to the largest – stuck in what is effectively their own **d.i.y. world**.