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# #Midem – Ted’s Intro & Marketing To Fans Panel
- URL: https://www.hypebot.com/midem-teds-intro-marketing-to-fans-panel/
- Published: 2011-01-22T04:16:23.000Z
- Updated: 2011-01-22T04:16:23.000Z
- Description: Ted Cohen, in his MidemNet convention introduction set the tone well with a call for total music ubiquity and an industry shift "from vendor like relationships to a partnership" between. Continue reading [https://www.hypebot.com/hypebot/2011/01/midem-teds-intro-marketing-to-fans-panel.html]
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from www.mobiadnews.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20147e1d740b4970b-200wi "image from www.mobiadnews.com")](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/www-mobiadnews-com/wp-content/uploads/2010/12/midem-logo.gif?ref=hypebot.com)

Ted Cohen, in his **MidemNet** convention introduction set the tone well with a call for total music ubiquity and an industry shift "from vendor like relationships to a partnership" between music services, the labels and the fans. Next, Paul of Digital Music News moderated the first panel **"Marketing to Fans – The New Mix"**. A few highlights:

- Artists are being asked to "rise up an an replace all that has been lost" in the music business and I'm not sure that's a reasonable expectation," said **Eric Garland of Big Champagne**. "We're so preoccupied with measuring social connections…. But there is often no correlation between the number of social connections and making money."
- So many bands are doing social media that it begins to loose meaning. "We have to help artists tell their story and make social media part of their art." – **Jeremy Welt, SVP New Media at Warner Bros Records**. "It's about connecting everything an artist is doing."
- "It's almost not about what you do, but rather about what you don't do… But can you make money?" – **Michael Doernberg, CEO of ReverbNation**
- Examples worth watching: OK Go, Arcade Fire

The Midem blog has official coverage [here](http://blog.midem.com/2011/01/midem-2011-official-live-coverage-right-here-from-tomorrow/?ref=hypebot.com) with a bit of exclusive help from Music Ally.