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# Midemlab Announces 2012 Music Tech Winners #MIDEM
- URL: https://www.hypebot.com/midemlab-announces-2012-music-tech-winners-midem/
- Published: 2012-01-30T09:37:04.000Z
- Updated: 2012-01-30T09:37:04.000Z
- Description: Midem has announced the winners of its 2012 Midemlab music tech competition. In the Innovation Factory, finalists pitched their business model to a jury of music tech leaders, venture capitalists. Continue reading [https://www.hypebot.com/hypebot/2012/01/midemlab-announces-2012-music-tech-winners-mi
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 10:55

[![image from www.google.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20168e65b2c56970c-100wi "image from www.google.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20168e65b2c56970c-popup?ref=hypebot.com)

Midem has announced the winners of its 2012 Midemlab music tech competition. In the Innovation Factory, finalists pitched their business model to a jury of music tech leaders, venture capitalists and media.

**The [2012 midemlab winners](https://www.hypebot.com/hypebot/2012/01/midemlab-announces-2012-music-tech-winners-midem.html%20):**

- **Music Discovery, Recommandation and Creation:** MPme by Apsmart (UK) Marketing
- **Social engagement:** CrowdSurfing by LiveOne Group (USA)
- **Direct-to-consumer sales and Content Monetisation:** WildChords by Ovelin (Finland)
- **Special Vivendi sponsor prize:** webdoc