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# Mike Volpe: How To Improve Your Online Presence
- URL: https://www.hypebot.com/mike-volpe-how-to-improve-your-online-presence/
- Published: 2010-06-30T07:43:00.000Z
- Updated: 2010-06-30T07:43:00.000Z
- Description: (# mashsmday #smday) Artists in the digital age have a big advantage, because so much of marketing and building brand today is based on publishing remarkable content, and that is. Continue reading [https://www.hypebot.com/hypebot/2010/06/mike-volpe-how-to-improve-your-online-presence.html]
- Author: admin
- Tags: Social Media, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from www.hypebot.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20133f1f72613970b-150wi)](http://hypebot.typepad.com/.a/6a00d83451b36c69e20133f1f655a1970b-120wi?ref=hypebot.com)

(#  
mashsmday #smday) Artists in the digital age have a **big advantage**, because so much of marketing and building brand today is based on publishing remarkable content, and that is what artists do professionally. **Artists should find a medium** – blog, podcast, video, photos, images – and publish content online and build an audience for that content, which will them stimulate sales of your other products.

![mike_volpe_160x160_orange_background](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/farm5-static-flickr-com/4121/4746258749_028aa1ee9f_t.jpg "mike_volpe_160x160_orange_background")

One example would be **[Eugene Mirman](http://twitter.com/eugenemirman?ref=hypebot.com)**, who is a comedian, and one of the funniest people on Twitter that I know. **Following him on Twitter makes you want to consume more of his other content** (CDs, books, live shows).

**Some other tips** would be to grade your website using the free[**WebsiteGrader**](http://www.websitegrader.com/?ref=hypebot.com) tool, and grade your Twitter profile using [**TwitterGrader**](http://twitter.grader.com/?ref=hypebot.com) – both of these tools will give you some advice on how to improve your online presence. – **Mike Volpe**, VP Inbound Marketing, [**HubSpot**](http://hubspot.com/?ref=hypebot.com)