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# Minty Fresh’s Powers Answers “What Is Working?
- URL: https://www.hypebot.com/minty-freshs-po/
- Published: 2008-12-17T05:18:00.000Z
- Updated: 2008-12-17T05:18:00.000Z
- Description: In conjunction with US. independent music trade group A2IM (American Association Of Independent Music), we’re asking indie professionals: In this fractured media landscape, what is working? What outlets and tools. Continue reading [https://www.hypebot.com/hypebot/2008/12/minty-freshs-po.html]
- Author: Bruce Houghton
- Tags: Indie Music, Music Marketing, #wp, #wp-post, #Import 2026-01-21 11:03

[![A2im](https://spcdn.shortpixel.ai/spio/ret_img,q_cdnize/www.hypebot.com/hypebot/images/2008/12/17/a2im.jpg "A2im")](https://www.hypebot.com/.shared/image.html?/photos/uncategorized/2008/12/17/a2im.jpg)

  
In conjunction with US. independent music trade group **[A2IM](http://www.a2im.org/?ref=hypebot.com)** (American Association Of Independent Music), we’re [asking](https://www.hypebot.com/what-is-working/)  
indie [professionals](https://www.hypebot.com/kill-rock-stars/): **In this fractured media landscape, what is**  
**working?** What outlets and tools are helping your artists build an  
audience?

In this 4th installment, **Jim Powers**, co-founder of Chicago based indie label **[Minty Fresh](http://mintyfresh.com/?ref=hypebot.com)** (current releases

[![Minty_fresh_2](https://spcdn.shortpixel.ai/spio/ret_img,q_cdnize/www.hypebot.com/hypebot/images/2008/12/17/minty_fresh_2.jpeg "Minty_fresh_2")](https://www.hypebot.com/.shared/image.html?/photos/uncategorized/2008/12/17/minty%5Ffresh%5F2.jpeg)

  
include Drew Andrews, Prototypes and Hushpuppies) weighs in with his top 3 indie marketing tips:

- **Using well-targeted, rifle shot marketing.** Instead of throwing a wide-lasso over the broader public, initially take the more cost-efficient route of predetermining the potential audience for your artist as best you can, and then focus on music sites/media/opinion leaders promoting similar styles of music.’ This method is more time consuming than a blanket ad buy, but these days it is all about cost-efficiency.
- **Service TV/Film/Advertising.** Hard to imagine 10 years ago that these broad mediums would be more adventuresome than most radio stations, but so it goes. Save music supervisors time…

> by researching the target audience of their projects. Then, pre-filter  
> by sending music appropriate for their specific needs. Don’t hit them  
> with every new song you have.  
>  

[![Protoypes_cover_2](https://spcdn.shortpixel.ai/spio/ret_img,q_cdnize/www.hypebot.com/hypebot/images/2008/12/17/protoypes_cover_2.jpg "Protoypes_cover_2")](https://www.hypebot.com/.shared/image.html?/photos/uncategorized/2008/12/17/protoypes%5Fcover%5F2.jpg)

  
Sign self-motivated bands with a strong work ethic. Today, deals between labels and artists are more of a true partnership than ever. Bands  
that understand getting signed is just the beginning of a long and  
sometimes difficult journey have a better chance at success. It takes  
tremendous effort on from both artist and label to create opportunity.

**More "What Is Working ?"**

- **[Indie artist Allison Sharp](https://www.hypebot.com/what-is-working/)**
- **[Portia Sabin of Kill Rock Stars](https://www.hypebot.com/kill-rock-stars/)**
- **[bluhammock’s Jaylaan Shares](https://www.hypebot.com/bluhammocks-jay/)**

**And tell us, what is working for you?**