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# MOG $5 Music Subscriptions To Launch Dec 2
- URL: https://www.hypebot.com/mog-5-music-subscriptions-to-launch-dec-2/
- Published: 2009-11-24T04:06:52.000Z
- Updated: 2009-11-24T04:06:52.000Z
- Description: MOG’s premium music service, MOG All Access, will go live at 7 AM PST December 2nd. MOG promises a deep on-demand library for $5 a month with free trials offered. Continue reading [https://www.hypebot.com/hypebot/2009/11/mog-5-music-subscriptions-to-launch-dec-2.html]
- Author: Bruce Houghton
- Tags: Streaming, #wp, #wp-post, #Import 2026-01-21 11:03

MOG’s premium music service, MOG All Access, will go live at 7 AM PST December 2nd. MOG promises a deep on-demand library for $5 a month with free trials offered at launch. Having [grown skeptical](https://www.hypebot.com/report-spotify-paid-lady-gaga-167-for-1m-plays/) that real revenue can be generated by free ad supported music services like Spotify, all four major label groups have signed on.

[![image from www.google.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a6ce0f63970b-250wi)](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a6ce0f63970b-pi?ref=hypebot.com) All Access builds on the [Mog.com](http://mog.com/?ref=hypebot.com) network of music blogs and its 10 million monthly visitors. CEO David Hyman has worked at Gracenote, SonicNet, Addicted to Noise and MTV; and Rick Rubin sits on the board. But experienced execs do not guarantee success and paid subscription music has failed to gain traction with consumers before. 

MOG's $5 price is a major selling point, but struggling Napster matches MOG's price with a 3 month commitment and adds in free mp3's. What could set MOG apart is its interface; and a sneak preview shows a design that borrows heavily from iTunes and Spoitfy with strong playlist and music discovery features.

**Watch the MOG intro video:**
  
  
**More: [Spotify Paid Lady Gaga $167 For 1M Plays](https://www.hypebot.com/report-spotify-paid-lady-gaga-167-for-1m-plays/)**