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# MOG Launches $5 Music Streaming Today
- URL: https://www.hypebot.com/mog-launches-5-music-streaming-today/
- Published: 2009-12-02T06:12:36.000Z
- Updated: 2009-12-02T06:12:36.000Z
- Description: UPDATE 2: MOG.com is live. Read my "first look" here. MOG's All Access premium music service goes live in the U.S. today (12/2) at 7 AM PST. MOG promises a. Continue reading [https://www.hypebot.com/hypebot/2009/12/mog-launches-5-music-streaming-today.html]
- Author: Bruce Houghton
- Tags: Streaming, #wp, #wp-post, #Import 2026-01-21 11:03

**[![image from www.hypebot.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2012875fedfd3970c-200wi)](http://hypebot.typepad.com/.a/6a00d83451b36c69e2012875fedfd3970c-pi?ref=hypebot.com)** 
UPDATE 2:

MOG.com is live. Read my "first look" [here](https://www.hypebot.com/mog-a-first-look/).

MOG's All Access premium music service goes live in the U.S. today (12/2) at 7 AM PST. MOG promises a deep on-demand library for $5 a month with a free trial offered at launch. All four major label groups have signed on.

**Watch a MOG intro video:**

All Access builds on the [Mog.com](http://mog.com/?ref=hypebot.com) network of music blogs and its 10 million monthly visitors. CEO David Hyman has worked at Gracenote, SonicNet, Addicted to Noise and MTV; and Rick Rubin sits on the board. But experienced execs do not guarantee success and paid subscription music has failed to gain traction with consumers before. 

MOG's $5 price is a major selling point, but struggling Napster matches MOG's price with a 3 month commitment and adds in free mp3's. What could set MOG apart is its interface; and a sneak preview shows a design that borrows heavily from iTunes and Spoitfy with strong playlist and music discovery features. 

  
**More: [Spotify Paid Lady Gaga $167 For 1M Plays](https://www.hypebot.com/report-spotify-paid-lady-gaga-167-for-1m-plays/)**

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