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# MOG’s CEO Responds: Music Startups Do Work
- URL: https://www.hypebot.com/mogs-ceo-responds-music-startups-do-work/
- Published: 2010-10-22T13:00:00.000Z
- Updated: 2010-10-22T13:00:00.000Z
- Description: In response to recent comments by former imeem CEO Dalton Cadwell that music startups face almost insormountable challenges, David Hyman, the founder and CEO of MOG wrote: "…providing music content. Continue reading [https://www.hypebot.com/hypebot/2010/10/mogs-ceo-responds-music-startups-do-work.h
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from tctechcrunch.files.wordpress.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201348863c423970c-75wi "image from tctechcrunch.files.wordpress.com")](http://tctechcrunch.files.wordpress.com/2010/10/davidhymanshot.jpg?ref=hypebot.com) In response to recent [comments](http://techcrunch.com/2010/10/20/imeem-founder-dalton-caldwells-must-see-talk-on-the-challenges-facing-music-startups/?ref=hypebot.com) by former imeem CEO **Dalton Cadwell** that music startups face almost insormountable challenges, **David Hyman**, the founder and CEO of MOG wrote: "…providing music content is a **smaller-margin business**. But, the addressable market is massive. Music consumption is at an all-time high and is most likely **the second biggest leisure activity** in the world behind watching television… It’s an industry in massive flux." ([Read on](https://www.hypebot.com/mogs-ceo-responds-music-startups-do-work/).) 

"Those with models that work can reap **massive rewards** through its tumultuous evolution. There are countless phenomenal businesses built on providing services and products on a **massive scale** with a small margin."

Go David!More @ [TechCrunch](http://techcrunch.com/2010/10/21/music-startups-can-work-mog-ceo-david-hyman-responds-to-imeem%E2%80%99s-dalton-caldwell/?ref=hypebot.com)