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# Monday’s Music 2.0 Briefing: Tour Sponsors Hit $1B, Grand Theft Adds MP3’s, SoundExchange Audits Last.fm & More
- URL: https://www.hypebot.com/mondays-music-5/
- Published: 2008-03-31T06:28:00.000Z
- Updated: 2008-03-31T06:28:00.000Z
- Description: HYPEBOT FEATURES: Last week’s Music 2.0 Week In Review U2 has made a 12 year deal with Live Nation that stops short of a full 360. Interscope made a multi-million. Continue reading [https://www.hypebot.com/hypebot/2008/03/mondays-music-5.html]
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 11:06

**HYPEBOT FEATURES:**

- **Last week’s [Music 2.0 Week In Review](http://hypebot.typepad.com/hypebot/2008/03/music-20-week-i.html?ref=hypebot.com)**
- **U2 has made a [12 year deal](http://hypebot.typepad.com/hypebot/2008/03/u2-cuts-live-na.html?ref=hypebot.com) with Live Nation that stops short of a full 360.**
- **Interscope made a [multi-million investment](http://hypebot.typepad.com/hypebot/2008/03/interscope-join.html?ref=hypebot.com) in music social networker Buzznet.**

[![Festival](https://hypebot.typepad.com/hypebot/images/2008/03/31/festival.jpg "Festival")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/2008/03/31/festival.jpg&ref=hypebot.com)

  
\> Brand **sponsorships of music tours** and festivals is expected to **top $1 billion** in 2008\. ([BrandWeek](http://www.brandweek.com/bw/news/recent%5Fdisplay.jsp?vnu%5Fcontent%5Fid=1003782198&ref=hypebot.com))

\> Users will be able to **buy music while playing the new Grand Theft Auto 4** via a new **Amazon** deal. Songs will be transferable to iPods, etc. ([ars](http://arstechnica.com/news.ars/post/20080328-rockstar-and-amazon-bring-digital-music-distribution-to-gta4.html?ref=hypebot.com))

\> **SoundExchange will audit Last.fm**. The royalty collector has often been critical of the custom radio site in the past. ([pdf](https://www.hypebot.com/content/files/www-loc-gov/crb/fedreg/2008/73fr15778.pdf) of public notice, analysis via [DMW](http://www.dmwmedia.com/news/2008/03/28/analysis%3A-soundexchange-audit-last.fm-what-value-music%3F?ref=hypebot.com))

\> **Buzznet** is using some of its [new funding](http://hypebot.typepad.com/hypebot/2008/03/interscope-join.html?ref=hypebot.com) **to buy** music social network application provider **[Qloud](http://www.qloud.com/?ref=hypebot.com).** ([Mashable](http://mashable.com/2008/03/30/buzznet-acquires-qloud/?ref=hypebot.com)) Other acquisitions appear to be in the offing. The Daily Swarm has a **[letter](http://www.thedailyswarm.com/headlines/interscope-buys-stereogum/?ref=hypebot.com) from Buzznet to a music blogger** offering to talk about **a deal**.

\> A look at the **South Korean music market** and the branding efforts of local music powerhouse **JYP**. ([Business Spectator](http://www.businessspectator.com.au/bs.nsf/Article/The-future-of-music-Its-the-brand-stupid-D982X?OpenDocument&ref=hypebot.com))