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# Monetizing Mobile Content: Hybrid Models
- URL: https://www.hypebot.com/monetizing-mobile-content/
- Published: 2009-11-12T06:04:00.000Z
- Updated: 2009-11-12T06:04:00.000Z
- Description: eMarketer is predicting that by 2013, nearly 50% of mobile phone users will access the mobile Internet at least monthly. Along with rising smartphone shipments and increases in spending on. Continue reading [https://www.hypebot.com/hypebot/2009/11/monetizing-mobile-content.html]
- Author: Bruce Houghton
- Tags: Apps, Mobile & SMS, #wp, #wp-post, #Import 2026-01-21 11:03

[![image from www.emarketer.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a6871c4e970b-400wi)](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a6871c4e970b-pi?ref=hypebot.com)   

eMarketer is predicting that by 2013, nearly 50% of mobile phone users will access the mobile Internet at least monthly. Along with rising smartphone shipments and increases in spending on mobile data plans, this will create a growing mobile content market.

[![image from www.emarketer.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a6871d10970b-400wi)](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a6871d10970b-pi?ref=hypebot.com)

  
Mobile Internet users, used to a largely ad-supported Web, will expect free content on their phones as well. But content owners, after years of experience with monetization, will have a direct-revenue mindset. Mobile applications are a major channel for content delivery to mobile devices. In September 2009, the Yankee Group estimated that US paid smartphone application revenues would reach $4.2 billion in 2013—an order of magnitude above the 2009 estimate of $343 million.