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# More Than 50% Americans Listen To Online Radio Weekly
- URL: https://www.hypebot.com/more-than-50-americans-listen-to-online-radio-weekly/
- Published: 2016-03-10T11:59:00.000Z
- Updated: 2016-03-10T11:59:00.000Z
- Description: Online radio has reached a new high with 50% or 126 million Americans 12+ now listening weekly. The number of listeners is up from 44% last year, according to new. Continue reading [https://www.hypebot.com/hypebot/2016/03/more-than-50-americans-listen-to-online-radio-weekly.html]
- Author: Bruce Houghton
- Tags: Radio & Satellite, Streaming, music, #wp, #wp-post, #Import 2026-01-21 10:22

[![Buddha](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d1abbe24970c-150wi "Buddha")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d1abbe24970c-popup?ref=hypebot.com)Online radio has reached a new high with **50% or 126 million Americans 12+** now listening weekly. The number of listeners is **up from 44% last year**, according to new Edison Research survey.

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[![image from www.edisonresearch.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d1abbd7f970c-450wi "image from www.edisonresearch.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d1abbd7f970c-popup?ref=hypebot.com)

“We’ve been tracking this behavior since 2000, and it has truly been remarkable to see this march upward from 2% to half of all Americans,” noted [EdisonResearch](http://www.edisonresearch.com/online-radio-crosses-crucial-threshold-now-listened-to-by-half-of-americans-weekly/?ref=hypebot.com) VP of Strategy, Tom Webster. “The trend here also correlates extremely well with the rise in smartphone ownership. With online radio accessible in the pockets of a majority of Americans, consumption of this medium has rapidly become a habit for millions.”

*This post was written while listening to my favorite online hand-curated broadcaster [Radio Paradise](https://www.radioparadise.com/?ref=hypebot.com).*

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