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# MTT Weekly Recap: How A Major Label Markets A New Artist
- URL: https://www.hypebot.com/mtt-weekly-recap-how-a-major-label-markets-a-new-artist/
- Published: 2011-11-05T12:00:00.000Z
- Updated: 2011-11-05T12:00:00.000Z
- Description: Where The Music Industry Thinks Out Loud Bruce Warila: Getting the music advertising ROI calculation correct… Minh Chau: How A Major Label Markets A New Artist Mario Evon: Are you. Continue reading [https://www.hypebot.com/hypebot/2011/11/mtt-weekly-recap-how-a-major-label-markets-a-new-artist.html]
- Author: admin
- Tags: Music Think Tank, Bruce Warila, calculation, career, Fans, gracious, major label, Mario Evon, Music Marketing, Minh Chau, music advertising, musician, Natalie Cheng, new artist, ROI, #wp, #wp-post, #Import 2026-01-21 10:55

****[![image from www.musicthinktank.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20133f1b8e87a970b-200wi "image from www.musicthinktank.com")](http://www.musicthinktank.com/storage/sc-mtt-logo.jpg?ref=hypebot.com)** 

****Where**

****The Music Industry**

 **Thinks Out Loud**

- **Bruce Warila**: [Getting the music advertising ROI calculation correct…](http://www.musicthinktank.com/blog/getting-the-music-advertising-roi-calculation-correct.html?ref=hypebot.com)
- **Minh Chau**: [How A Major Label Markets A New Artist](http://www.musicthinktank.com/blog/how-a-major-label-markets-a-new-artist.html?ref=hypebot.com)
- **Mario Evon**: [Are you a 'Gracious' Musician?](http://www.musicthinktank.com/blog/are-you-a-gracious-musician.html?ref=hypebot.com)