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# MTV Digital EVP McCormack On Content, Connections & Snookie [VIDEO]
- URL: https://www.hypebot.com/mtv-digital-evp-mccormack-on-content-connections-video/
- Published: 2011-04-14T09:56:00.000Z
- Updated: 2011-04-14T09:56:00.000Z
- Description: Yesterday's post by Alison McCarthy, "MTV Tries Music Discovery: New Tune Or Catch-up?" looked at recent changes in MTV programming. Today an insider weighs. Content is still king, according to. Continue reading [https://www.hypebot.com/hypebot/2011/04/mtv-digital-evp-mccormack-on-content-connectio
- Author: Bruce Houghton
- Tags: Radio & Satellite, #wp, #wp-post, #Import 2026-01-21 10:55

[![image from i850.photobucket.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201538dd79983970b-150wi "image from i850.photobucket.com")](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/i850-photobucket-com/albums/ab61/MilesJr89702/mtv-logo%5F384%5F458764a.jpg?ref=hypebot.com)

Yesterday's post by Alison McCarthy, "[MTV Tries Music Discovery: New Tune Or Catch-up?](https://www.hypebot.com/hypebot/2011/04/mtv-tries-music-discovery-new-tune-or-a-catch-up-.html)" looked at recent changes in MTV programming. Today an insider weighs. Content is still king, according to Dermot McCormack, EVP of Digital Media for MTV Music and Logo Group at a recent Beet.TV Video Strategy Summit at Bloomberg. "Snooki is Snooki," said McCormack referring to the star power of the cast member of MTV's highly MTV show "Jersey Shore."   **Watch the video:**

  
**MORE: "[MTV Tries Music Discovery: New Tune Or Catch-up?](https://www.hypebot.com/hypebot/2011/04/mtv-tries-music-discovery-new-tune-or-a-catch-up-.html)"**