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# MTV #LookDifferent Campaign Brings Ferguson, MO To Last Night’s VMAs [VIDEO]
- URL: https://www.hypebot.com/mtv-lookdifferent-campaign-brings-ferguson-mo-to-last-nights-vmas-video/
- Published: 2014-08-25T11:00:00.000Z
- Updated: 2014-08-25T11:00:00.000Z
- Description: MTV used the recent shooting in Freguson, MO to encourage a larger discussion on racial tolerance during last night's Video Music Awards. The network ran two related commercials before and during. Continue reading [https://www.hypebot.com/hypebot/2014/08/mtv-lookdifferent-campaign-brings-ferguson-mo
- Author: Bruce Houghton
- Tags: Music Business, Social Media, YouTube & Video, #wp, #wp-post, #Import 2026-01-21 10:38

[![image from 38.media.tumblr.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d05c67d1970c-150wi "image from 38.media.tumblr.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d05c67d1970c-popup?ref=hypebot.com)

MTV used the recent shooting in Freguson, MO to encourage a larger discussion on racial tolerance during last night's Video Music Awards. The network ran two related commercials before and during the VMAs as part of its "[Look Different](http://www.lookdifferent.org/?ref=hypebot.com)" public service campaign.

WATCH:

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