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# MTV Turns 30 Today: Watch The First 10 Mins [VIDEO}
- URL: https://www.hypebot.com/mtv-turns-30-today-watch-the-first-10-mins-video/
- Published: 2011-08-01T12:31:39.000Z
- Updated: 2011-08-01T12:31:39.000Z
- Description: On launch day, August 1, 1981, at 12:01 a.m., MTV: Music Television launched with the words "Ladies and gentlemen, rock and roll." Only a few thousand people on a single. Continue reading [https://www.hypebot.com/hypebot/2011/08/mtv-turns-30-today-watch-the-first-10-mins-video.html]
- Author: Bruce Houghton
- Tags: YouTube & Video, #wp, #wp-post, #Import 2026-01-21 10:55

[![image from www.google.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e8a4bbb02970d-200wi "image from www.google.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e8a4bbb02970d-popup?ref=hypebot.com)

On launch day, August 1, 1981, at 12:01 a.m., **MTV: Music Television** launched with the words "Ladies and gentlemen, rock and roll." Only **a few thousand people** on a single cable system in northern New Jersey could see it. The original MTV theme song followed over a montage of the Apollo 11 moon landing. **Then**, **the music videos started….**