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# MTV Announces “Artist To Watch” Music Discovery Campaign
- URL: https://www.hypebot.com/mtv-unveils-list-of-top-artists-to-watch-in-2013/
- Published: 2013-01-16T10:30:00.000Z
- Updated: 2013-01-16T10:30:00.000Z
- Description: MTV has unveiled a new list that they call simply “MTV Artist to Watch”, a new artist / music discovery initiative and campaign that spans across all of MTV’s television. Continue reading [https://www.hypebot.com/hypebot/2013/01/mtv-unveils-list-of-top-artists-to-watch-in-2013.html]
- Author: admin
- Tags: Music Business, Music Marketing, Radio & Satellite, Social Media, #wp, #wp-post, #Import 2026-01-21 10:49

[![63668_10151330382508118_138755574_n](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017ee779866b970d-150wi "63668_10151330382508118_138755574_n")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017ee779866b970d-popup?ref=hypebot.com)

****[MTV](http://mtv.com/?ref=hypebot.com) has unveiled a new list that**  
**they call simply “MTV Artist to Watch”, a new artist / music discovery**  
****initiative and campaign that spans across all of MTV’s television channels and web**  
**presences. To kick off the campaign, MTV has revealed its selections for the 13**  
**artists to watch in 2013, as well as a concert in New York. Every two weeks,**  
**MTV will select and then feature a new “Artist to Watch” that spans multiple**  
**genres including pop, EDM, hip hop and rock.**

  
The first batch of artists are  
(in alphabetical order): [Alt-J](http://altj.mtv.com/?ref=hypebot.com), [Joey](http://www.mtv.com/artists/joey-bada/?ref=hypebot.com)  
[Bada$$,](http://www.mtv.com/artists/joey-bada/?ref=hypebot.com) [Becky G](http://beckyg.mtv.com/?ref=hypebot.com), [Robert DeLong](http://robertdelong.mtv.com/?ref=hypebot.com), [Gold Fields](http://goldfields.mtv.com/?ref=hypebot.com), [Hunter Hayes](http://hunterhayes.mtv.com/?ref=hypebot.com), [Trinidad James](http://trinidadjames.mtv.com/?ref=hypebot.com), [Macklemore](http://macklemoreryanlewis.mtv.com/?ref=hypebot.com)  
[& Ryan Lewis](http://macklemoreryanlewis.mtv.com/?ref=hypebot.com), [Austin Mahone](http://austinmahone.mtv.com/?ref=hypebot.com), [twenty](http://www.mtv.com/artists/twenty-one-pilots/?ref=hypebot.com)  
[I one I pilots](http://www.mtv.com/artists/twenty-one-pilots/?ref=hypebot.com), [The Weeknd](http://theweeknd.mtv.com/?ref=hypebot.com), [Jessie Ware](http://jessieware.mtv.com/?ref=hypebot.com) and [Zedd](http://zedd.mtv.com/?ref=hypebot.com).

Each artist will be showcased  
across MTV’s various television channels (including MTV, MTV2, mtvU, MTV Hits  
and MTV Jams), websites (including MTV.com, [Artists.MTV](http://www.mtv.com/artists?ref=hypebot.com), [MTV News](http://www.mtv.com/news/?ref=hypebot.com),[MTV Hive](http://www.mtvhive.com/?ref=hypebot.com))  
and social networks (including [@MTV](https://twitter.com/MTV?ref=hypebot.com), [MTV on Facebook](https://www.facebook.com/MTV), [MTV on Instagram](http://instagram.com/mtv?ref=hypebot.com), [MTV on Tumblr](http://mtv.tumblr.com/?ref=hypebot.com)).  
MTV will showcase exclusive content across its various channels including live  
performances, interviews, video rotation, song placements in shows and more.

Throughout the year, MTV will  
partner with each artist to break them to the mainstream audience.

“MTV has an unprecedented  
ability to help artists cultivate and grow their fan base,” said Amy Doyle,  
head of Music & Talent Strategy for MTV. “With our new Artist to Watch  
campaign, we’re taking that mission a step further by creating music’s most  
substantial launching pad across our television, digital and social channels.”

To launch the campaign, MTV  
will host of an Artist to Watch showcase at New York’s famed Highline Ballroom  
on January 16th, 2013, with four of the artists on  
the list: Zedd, Jessie Ware, Twenty One Pilots and Robert DeLong, performing.  
In addition to this sold out launch event, MTV plans to host additional Artist  
To Watch events in New York as well as other cities throughout 2013.

—

***Hisham Dahud*** *is a Senior Writer for Hypebot.com. Additionally, he is a lead digital strategist for [Fame House](http://famehouse.net/?ref=hypebot.com) and an [independent musician](https://soundcloud.com/hishamdahud?ref=hypebot.com). Follow him on Twitter: [@HishamDahud](http://twitter.com/hishamdahud?ref=hypebot.com)*

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