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# MTV, CMT and VH1 To Support Indie Music July 4th
- URL: https://www.hypebot.com/mtv-vh1-and-cmt-to-support-emerging-artists-on-july-4/
- Published: 2013-06-12T08:46:15.000Z
- Updated: 2013-06-12T08:46:15.000Z
- Description: In a promotion across all three networks, MTV, VH1 and CMT will put emerging artists front and center this July 4th, U.S. Independence Day. From 6am – 6pm (ET/PT), the. Continue reading [https://www.hypebot.com/hypebot/2013/06/mtv-vh1-and-cmt-to-support-emerging-artists-on-july-4.html]
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Music Business, Social Media, CMT, Country Music Television, Demi Lovato, Jill Scott, Jim Shearer, John Mayer, MTV, Philadelphia, #wp, #wp-post, #Import 2026-01-21 10:43

[![image from http://featherfiles.aviary.com/2013-06-12/f77694d11/894994759ba447f78a0b21015efbb394_hires.png](http://hypebot.typepad.com/.a/6a00d83451b36c69e20192ab0af4be970d-150wi "image from http://featherfiles.aviary.com/2013-06-12/f77694d11/894994759ba447f78a0b21015efbb394_hires.png")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20192ab0af4be970d-popup?ref=hypebot.com)

In a promotion across all three networks, **MTV, VH1** and **CMT** will put emerging artists front and center this July 4th, U.S. Independence Day. From  
6am – 6pm (ET/PT), the channels will each add their spin to a cross section of genres, exposing new artists chosen by fan activity on Viacom's **Artist Platform** alongside major artists.

**How To Be Part Of Music Independence Day**  
  
  
To participate in Music  
Independence Day, artists simply claim or create their page on the Artist  
Platform ([artists.MTV.com](http://www.artists.mtv.com/?ref=hypebot.com), [artists.CMT.com](http://www.artists.cmt.com/?ref=hypebot.com) or [artists.VH1.com](http://www.artists.vh1.com/?ref=hypebot.com)), and opt in to “[Music](http://www.mtv.com/artists/opportunities/opportunity/mtv-independence-day-j?ref=hypebot.com)  
[Independence Day](http://www.mtv.com/artists/opportunities/opportunity/mtv-independence-day-j?ref=hypebot.com).” These free Artist Platforms are powered by Topspin, but non-Topspin artists can participate.

Whether chosen for on-air exposure or not, the networks are encouraging all artists to be part of the day by driving fans to their pages via social networks and  
#MusicIndependenceDay, where they can invite listeners to purchase music, leave  
tips and show their support. “We want  
to let fans discover and really love up musicians, give a tip, buy them a beer  
or simply send a message of support,” said Van Toffler, President of Viacom  
Music Group.

**Plans At Each Network**

[![image from www.musicrow.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201901d4c90c2970b-150wi "image from www.musicrow.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201901d4c90c2970b-popup?ref=hypebot.com)

On MTV: MTV is celebrating the 4th with a  
block party of music hosted by artists that will feature eclectic genres while  
spotlighting independent artists that have emerged from Artists.MTV alongside emerging artist chosen by major MTV artists.

**On CMT:** CMT hosts its  
annual “BBQ Week,” culminating in the ultimate BBQ playlist on Music  
Independence Day. Guided by country music superstars, CMT will  
celebrate "music without boundaries" and showcase the established, emerging  
and indie artists across the fringes of country music.

**On VH1:** Hosted by “VH1’s Top 20 Video Countdown’s”  
Jim Shearer, who will be based out of the City of Brotherly Love on July 4th. VH1 not only celebrates a day of music from  
6am-6pm, but will feature the 2013 “Philly 4th of July Jam,” from  
8pm-11pm, LIVE from Philadelphia featuring performances from [The Roots,](http://www.mtv.com/artists/the-roots/?ref=hypebot.com) [John Mayer](http://www.mtv.com/artists/john-mayer/?ref=hypebot.com),[ Jill Scott](http://www.mtv.com/artists/jill-scott/?ref=hypebot.com), [Demi Lovato](http://www.mtv.com/artists/demi-lovato/?ref=hypebot.com) and more.

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