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# MTV & Verizon Partner For Multi-Platform MTV Live
- URL: https://www.hypebot.com/mtv_verizon_par/
- Published: 2007-01-24T02:34:55.000Z
- Updated: 2007-01-24T02:34:55.000Z
- Description: MTV and Verizon Wireless are producing a new event series "MTV Live". The monthly series will be recorded live at the Hard Rock Cafe NY in Times Square and broadcast. Continue reading [https://www.hypebot.com/hypebot/2007/01/mtv_verizon_par.html]
- Author: Bruce Houghton
- Tags: Music Marketing, #wp, #wp-post, #Import 2026-01-21 11:06

[![Mtv_31](https://hypebot.typepad.com/hypebot/images/mtv_31.jpg "Mtv_31")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/mtv%5F31.jpg&ref=hypebot.com)

  
MTV and Verizon Wireless are producing a new event series "MTV Live". The monthly series will be recorded live at the Hard Rock Cafe NY in Times Square and broadcast multi-platform program across MTV, MTV2, mtvU, MTV Tr3s, MTV.com and MTV Mobile on V CAST. The first episode of "MTV Live" premiers February 6 with Fall Out Boy. Nas, Akon, and Gym Class Heroes have been booked

[![Verizon](https://hypebot.typepad.com/hypebot/images/verizon.jpg "Verizon")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/verizon.jpg&ref=hypebot.com)

  
for future shows.

"MTV Live" will be customized for each screen. Features include live text-to-screen that allows Verizon Wireless subscribers to comment from their cells via a crawl across the bottom of the screen and video shot on cells during the performance will be edited into several platform offerings. MTV Mobile on V CAST will feature exclusive performance content from each show and artist interview segments. "MTV Live" will also be available [http://www.mtvlive.mtv.com/](http://www.mtvlive.mtv.com/?ref=hypebot.com).