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# MTV’s “Unprecedented Global Project”? The Beatles
- URL: https://www.hypebot.com/mtvs-unpreceden/
- Published: 2008-10-30T06:59:00.000Z
- Updated: 2008-10-30T06:59:00.000Z
- Description: UPDATED: Yesterday MTV sent dozens of emails to the media including Hypebot inviting us to an "unprecedented global music project" (aka a conference call) today with the top network’s top. Continue reading [https://www.hypebot.com/hypebot/2008/10/mtvs-unpreceden.html]
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 11:06

[![Mtv](https://spcdn.shortpixel.ai/spio/ret_img,q_cdnize/www.hypebot.com/hypebot/images/2008/10/30/mtv.jpg "Mtv")](https://www.hypebot.com/.shared/image.html?/photos/uncategorized/2008/10/30/mtv.jpg)

[![Beatles_logo](https://spcdn.shortpixel.ai/spio/ret_img,q_cdnize/www.hypebot.com/hypebot/images/2008/10/30/beatles_logo.png "Beatles_logo")](https://www.hypebot.com/.shared/image.html?/photos/uncategorized/2008/10/30/beatles%5Flogo.png)

  
**UPDATED:** Yesterday **MTV** sent dozens of emails to the media including Hypebot inviting us to an **"unprecedented global music project"** (aka a conference call) today with the top network’s top execs and the head of **The Beatles’** Apple Corp. I admit I was intrigued until rumors began to circulate that the announcement was really just that Fab Four were licensing content to MTV owned Harmonix video game Rock Band.

So if you want up to the minute coverage of this "unprecedented global music project" you’ll have to look elsewhere. I’ll write about it tomorrow, but I’m boycotting the event…OK I’m just not dialing in. I get a little tired of that **every time the Fab Four farts** somebody tries to turn it into an event. If **John Lennon** were alive he’d be calling the MTV PR department to complain too.

**UPDATE: THE RUMORS WERE RIGHT. HERE ARE [THE DETAILS](http://www.earthtimes.org/articles/show/the-beatles-inspire-new-music,601870.shtml?ref=hypebot.com) OF THE NEW GAME.**

Here is the full text of the short announcement:

> **\* MEDIA ALERT \* MEDIA ALERT \* MEDIA ALERT \***

**Apple Corps Ltd. and MTV to Announce Exclusive Agreement to Develop Unprecedented Global Music Project**

WHAT: Apple Corps Ltd. and MTV to announce an exclusive agreement to develop a global music project.

WHO: Jeff Jones, CEO of Apple Corps, Ltd.  
 Judy McGrath, Chairman and CEO of MTV Networks  
 Van Toffler, President of MTV Networks Music/Logo Group

**WHEN: Thursday, October 30, 2008**  
**2:00 pm UK Time, 10:00 am ET, 7:00 AM PT**