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# Music Ally Names UK Digital Music Award Winners
- URL: https://www.hypebot.com/music-ally-names-uk-digital-music-award-winners/
- Published: 2014-10-22T09:30:12.000Z
- Updated: 2014-10-22T09:30:12.000Z
- Description: The inaugural Music Ally Digital Music Awards we held in in London last week, and here are the winners: Best Digital Marketing Campaign – Atlantic Records for Ed Sheeran Best. Continue reading [https://www.hypebot.com/hypebot/2014/10/music-ally-names-uk-digital-music-award-winners.html]
- Author: Bruce Houghton
- Tags: Conventions & Awards, Music Tech, Atlantic Records, Ed Sheeran, Live Nation UK, London, Parlophone, Sam Smith, Scott Cohen, Tinie Tempah, #wp, #wp-post, #Import 2026-01-21 10:38

[![WINNER](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c6f83edc970b-150wi "WINNER")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c6f83edc970b-popup?ref=hypebot.com)

The inaugural Music Ally Digital Music Awards we held in in London last week, and here are the winners:

- Best Digital Marketing Campaign – Atlantic Records for Ed Sheeran
- Best Music Startup (b2c) – Soundrop
- Best Music Startup (b2b) – Senzari

**MORE:**

- Best Use of Social Media – Virgin EMI for The Vamps
- Best Music and Brand Partnership – Capitol UK, Google, Channel 4 and MediaCom for Sam Smith
- Best Music App – WhoSampled
- Innovation in Live Music – Live Nation UK for its Wireless Festival 2014 app
- Innovation in Publishing – Kobalt Music Group
- Innovation in Digital Marketing – Parlophone and We Make Awesome Sh. for Tinie Tempah Rap Demonstration
- Outstanding Digital Achievement – Scott Cohen