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# Music in YouTube Shorts triples the total reach of the Artists used
- URL: https://www.hypebot.com/music-in-youtube-shorts-triples-the-total-reach-of-artists-used/
- Published: 2024-02-16T14:49:41.000Z
- Updated: 2024-02-16T14:52:00.000Z
- Description: YouTube Shorts featuring an artist’s music tripled the average artist’s total reach, according to YouTube global music chief Lyor Cohen. ..
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Music Marketing, YouTube & Video, #wp, #wp-post, #Import 2026-01-21 09:44

YouTube Shorts featuring an artist’s music tripled the average artist’s total reach, according to YouTube global music chief Lyor Cohen.

The announcement came alongside adding a new feature that allows creators to [add and remix music videos](https://blog.youtube/news-and-events/youtube-shorts-remix/?ref=hypebot.com) in their Shorts.

Available music videos include Beyonce, Taylor Swift, and the rest of the vast UMG catalog, which was recently pulled from TikTok.

Cohen shared these Shorts milestones:

- **More reach** – In January 2024, Shorts tripled the average artist’s audience of unique viewers. This means Shorts featuring an artist’s music tripled the average artist’s total reach.
- **More fans** \-On average, artists active on Shorts saw more than 60% of their new channel subscribers coming directly from their Shorts posts**.**
- **More engagement** – Shorts are now averaging 70 billion daily views and are being watched by over 2 billion logged-in users every month. Plus, the number of channels uploading Shorts has grown 50% year over year.
- **[Music Video Remixes](https://blog.youtube/news-and-events/youtube-shorts-remix/?ref=hypebot.com)** – Shorts creators can add eligible music videos using tools like Cut, Green Screen, and Collab

**Bruce Houghton* is the Founder and Editor of [Hypebot](https://www.hypebot.com/), a Senior Advisor at [Bandsintown](https://www.bandsintown.com/?ref=hypebot.com), President of the[ Skyline Artists Agency](https://skylineonline.com/?ref=hypebot.com), and a [Berklee College Of Music](https://online.berklee.edu/courses/touring-101?ref=hypebot.com) professor.*