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# Music Is Now YouTube’s Most Profitable Category
- URL: https://www.hypebot.com/music-is-youtubes-most-profitable-category/
- Published: 2019-06-10T12:45:00.000Z
- Updated: 2019-06-10T12:45:00.000Z
- Description: Music only represents 5% of the content uploaded to YouTube, but it represents 20% of the total views on the platform. Because music videos are shorter in length than the. Continue reading [https://www.hypebot.com/hypebot/2019/06/music-is-youtubes-most-profitable-category.html]
- Author: Bruce Houghton
- Tags: Music Business, Music Tech, YouTube & Video, music, musician, musicians, video, YouTube, #wp, #wp-post, #Import 2026-01-21 09:55

[![Youtube_logo](https://hypebot.typepad.com/.a/6a00d83451b36c69e20240a48d68b1200d-200wi "Youtube_logo")](https://hypebot.typepad.com/.a/6a00d83451b36c69e20240a48d68b1200d-popup?ref=hypebot.com)Music only represents 5% of the content uploaded to YouTube, but it represents 20% of the total views on the platform. Because music videos are shorter in length than the average YouTube video, music is the platform's most profitable, according to a new study by [Pex](https://blog.pex.com/what-content-dominates-on-youtube-390811c0932d?ref=hypebot.com).

[![image from cdn-images-1.medium.com](https://hypebot.typepad.com/.a/6a00d83451b36c69e20240a4b1f324200b-500wi "image from cdn-images-1.medium.com")](https://hypebot.typepad.com/.a/6a00d83451b36c69e20240a4b1f324200b-popup?ref=hypebot.com) [](https://hypebot.typepad.com/.a/6a00d83451b36c69e20240a4b1f30b200b-popup?ref=hypebot.com)Music and Entertainment are the only two categories that disproportionately deliver high returns (views) on investment (amount of content = hosting & distribution cost). [![image from cdn-images-1.medium.com](https://hypebot.typepad.com/.a/6a00d83451b36c69e20240a4b1f30b200b-500wi "image from cdn-images-1.medium.com")](https://hypebot.typepad.com/.a/6a00d83451b36c69e20240a4b1f30b200b-popup?ref=hypebot.com)