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# Music Livestream Audience Is Now Bigger Than For Podcasts says New MusicWatch Study
- URL: https://www.hypebot.com/music-livestream-audience-is-now-bigger-than-for-podcasts-says-new-musicwatch-study/
- Published: 2020-08-18T15:57:11.000Z
- Updated: 2020-08-18T15:57:12.000Z
- Description: Industry analysts MusicWatch has just released a series of music lives stream reports that show meteoric growth in a format that was barely on anyone’s radar just 6 months ago.. Continue reading [https://www.hypebot.com/hypebot/2020/08/music-livestream-audience-is-now-bigger-than-for-podcasts-says-n
- Author: Bruce Houghton
- Tags: Live & Ticketing, Music Business, Streaming, YouTube & Video, livestreaming, #wp, #wp-post, #Import 2026-01-21 09:51

Industry analysts MusicWatch has just released a series of music lives stream reports that show meteoric growth in a format that was barely on anyone’s radar just 6 months ago.

The new studies sized the audience for music live streaming, examined formats that were being watched and on which platforms, time spent viewing and a series of questions around discovery, type of performance preferred, and perhaps most importantly, monetization opportunities.

![Streaming music services pie chart showing popular music streaming platforms and listening habits in Q2 2020, highlighting the dominance of streaming and live stream options in music consumption.](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/www-hypebot-com/wp-content/uploads/2020/08/livestream-share-of-listening.png)

The audience for music live streams is now over 110 million ages 13+ in the US alone – more than listen to podcasts, CDs or downloads. During the initial months of the COVID-19 pandemic, MusicWatch found that 1 in 8 music listening hours were spent on live stream viewing

Consumers reported a very favorable experience with live streams. MusicWatch Managing Partner Russ Crupnick commented, “Nearly 3 of 4 rated the live stream experience as excellent or very good, but half of viewers also agreed that they aren’t an adequate replacement for being in person at a live performance”.

Most of the performances watched were presented by artists that viewers would have wanted to see in person. However, a small number took advantage of the virtual experience to watch artists that they weren’t aware of, demonstrating that the live stream ecosystem is helping with artist discovery.

Nearly one-third of live stream viewers would be willing to pay for live streams. MusicWatch noted the potential for a range of monetization options, from drive-in live streams to bundles with streaming subscriptions and stand-along subscriptions to live stream packages.

## The Future

“It’s difficult to say whether the live stream phenomenon will last post-pandemic, but the majority of live streamers report that they’ll keep watching” Crupnick noted. “The good news is that frequent attendees to in-person shows and frequent live streamers are expecting to keep watching when live events resume”.

For more information please contact MusicWatch; [info@musicwatchinc.com](mailto:info@musicwatchinc.com), or [russ@musicwatchinc.com](mailto:russ@musicwatchinc.com)