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# A Formula For Viral Music Marketing [Jack Udell]
- URL: https://www.hypebot.com/music-marketing-formula-for-virality/
- Published: 2019-03-19T11:00:00.000Z
- Updated: 2019-03-19T11:00:00.000Z
- Description: For anyone marketing in a social space, a viral hit is the holy grail, but coming up with a teachable formula which accurately quantifies and maximizes the possibility for viral. Continue reading [https://www.hypebot.com/hypebot/2019/03/music-marketing-formula-for-virality.html]
- Author: Guest Author
- Tags: DIY Advice & Tips, Music Marketing, Social Media, DIY, DIY musicians, indie, music, Music Business, music industry, music marketing, musician, musicians, viral, #wp, #wp-post, #Import 2026-01-21 10:00

[![1](https://hypebot.typepad.com/.a/6a00d83451b36c69e20240a49597e4200b-200wi "1")](https://hypebot.typepad.com/.a/6a00d83451b36c69e20240a49597e4200b-popup?ref=hypebot.com)

For anyone marketing in a social space, a viral hit is the holy grail, but coming up with a teachable formula which accurately quantifies and maximizes the possibility for viral success is no easy task.

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*Guest post by music manager *Jake Udell* of *[Art of Manager](https://artofamanager.com/2019/03/formula-for-virality/?ref=hypebot.com)**How do you teach, quantify, and maximize the possibility for virality? Here’s the best I’ve come up with…

**Degree of Virality** 

**\=**

**The unique way(s) a artist, story, or activation is differentiated** 

**X** 

**a targetable audience ready to engage or be entertained by the differentiation**

**X**

**the degree of shareability the content (usually video, sometimes song or photo) has**

I[s your artist, their story, and their art different enough to stand out?](https://artofamanager.com/2018/03/different-or-great/?ref=hypebot.com)[Is there an audience ready and waiting, currently not being satiated by ANY other artists?](https://artofamanager.com/2019/01/what-really-matters/?ref=hypebot.com)How do you guide the activation(s) to establish interest for the artist’s career long-term?As far as the degree of shareability factor is concerned, Miles Evert from our team believes it stems from the emotional elements of the content – *is it heartfelt, happy, funny, controversial, etc.?* Is the content shareable enough to spread the story and capitalize on the artist’s differences in a way that propels interest in their career and their art?