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# Music Marketing News: Beyonce, Rihanna, Will.i.am, Cee-Lo Green, Robyn, Jane’s Addiction & More
- URL: https://www.hypebot.com/music-marketing-news-beyonce-rihanna-william-cee-lo-green-robyn-janes-addiction-more/
- Published: 2011-06-20T12:20:00.000Z
- Updated: 2011-06-20T12:20:00.000Z
- Description: A roundup of the lastest promotions and deals in the world of music branding and marketing. Beyonce adds another fragrance to her Coty Beauty perfume line with the launch of. Continue reading [https://www.hypebot.com/hypebot/2011/06/music-marketing-news-beyonce-rihanna-william-cee-lo-green-robyn-jan
- Author: Guest Author
- Tags: Music Marketing, Beyonce, cee lo green, Jane's Addiction, music marketing news, Rihanna, Robyn, will.i.am, #wp, #wp-post, #Import 2026-01-21 10:55

[![Beyonce-pulse](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e89400979970d-200wi "Beyonce-pulse")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e89400979970d-popup?ref=hypebot.com)

**A roundup of the lastest promotions and deals in the world of music branding and marketing.*

**Beyonce** adds another fragrance to her **Coty Beauty perfume line** with the [launch of Beyonce Pulse](http://www.prnewswire.com/news-releases/coty-beauty-introduces-beyonce-pulse-123994334.html?ref=hypebot.com) due in September. The launch will include a print and tv ad campaign in 60 countries as well as a related ecommerce, Twitter and Facebook campaign.

**Rihanna** has [signed a three-year deal](http://rihannanow.com/story/news/rihanna-partners-barbados-tourism-authority?ref=hypebot.com) with **The Barbados Tourism Authority** to promote tourism to her home country starting with an August 5th appearance in Bridgetown, Barbados as part of her Loud tour.

- **Will.i.am [Spoke](http://www.federatedmedia.net/blog/2011/06/cm-summit-2011-view-online-thanks-to-all/?ref=hypebot.com) at the Recent Conversational Marketing Summit**
- The **Grand Prize Winner** of the [Folgers Jingle Contest](http://www.bestpartofwakinup.com/folgers-jingle-contest?ref=hypebot.com), **Courtney R.**, was [announced](http://www.prnewswire.com/news-releases/folgers-jingle-contest-grand-prize-winner-announced-in-times-square-124064004.html?ref=hypebot.com) in Times Square on Friday with a performance of The Best Part of Wakin' Up for a panel of judges that included **Kara DioGuardi**.
- **Vintage Frames Company** continues its one-of-a-kind frames campaign with a [customized pair for Cee-Lo Green](http://stupiddope.com/2011/06/15/vintage-frames-company-x-cee-lo-green-custom-sunglasses/?ref=hypebot.com). They've done a number of promo events for music celebs from ?uestlove to Lady Gaga but their [YouTube channel](http://www.youtube.com/user/VINTAGEFRAMES?ref=hypebot.com) seems short on views.
- On Monday, **Robyn** [appears](http://www.prnewswire.com/news-releases/jetblue-proudly-presents-international-pop-star-robyn-123827419.html?ref=hypebot.com) in **JetBlue's Live From T5** summer concert series at JFK International Airport's Terminal 5 (post security).
- The **Chopper** webseries starring **Tyler Mane** has secured a [cross-promotion deal](http://www.prnewswire.com/news-releases/rockstar-energy-drink-mayhem-festival-strikes-marketing-partnership-to-integrate-heavy-metal-music-lifestyle-into-launch-of-horror-webseries-chopper-123804049.html?ref=hypebot.com) with the **Rockstar Energy Drink Mayhem Festival** to support the launch of Chopper.
- Playboy bunny **Crystal Harris** kicked off her pop music career by [cancelling her wedding](http://www.businessinsider.com/crystal-harris-hugh-hefner-wedding-off-playboy-2011-6?ref=hypebot.com) with **Hugh Hefner**, dropping her first single and releasing her first **Funny or Die** video making fun of dating old people, all in one day. But, wait, there's more!
- **Jane's Addiction** and **Guitar Center** get together for [Guitar Center On-Stage: Jane's Addiction](http://www.prnewswire.com/news-releases/janes-addiction-and-guitar-center-join-forces-for-guitar-center-on-stage-janes-addiction-awarding-one-unsigned-artist-the-opportunity-to-open-for-the-alt-rock-pioneers-on-tour-123924399.html?ref=hypebot.com), a contest for an usnigned artist to open for Jane's Addiction, $30,000 total in gear and a mentoring session with Jane's management team, Prospect Park.

*Hypebot contributor Clyde Smith is a freelance writer and blogger. [Flux Research](http://www.fluxresearch.com/?ref=hypebot.com) is his business writing hub and [All World Dance: World Dance News](http://www.allworlddance.com/?ref=hypebot.com) is his primary web project.*